Google's "Next Billion Users" effort aims to build better Google products for emerging markets. It does so by adapting current products to better fit the needs & environment of these users, and by building new products from the ground up specifically tailored for users in such markets.

Building products for cultures and people that are very different from your surroundings is a complex task. It requires deep research efforts and a highly structured way of solving product questions. In this talk, Joris van Mens explains how Google's product teams solve these types of problems.