Bill Hunt, President of Back Azimuth Consulting, delves into the intricacies of HREFLang implementation and its significance for businesses operating in multiple languages and regions. He explains how properly using HREFLang can enhance search engine visibility and user experience across different countries. Bill also provides practical strategies for building a compelling business case for HREFLang, emphasizing its impact on SEO and global market reach. Show Notes

Connect With: 

• Bill Hunt: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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