Google Finishes December Core Update & More Digital Marketing News | EP. 414

This week on Marketing O’Clock: Map placements surface in Demand Gen, Google completes the December 2025 Core Update rollout, and fresh analysis highlights how poor UX, aggressive ads, and frustrating site experiences can tank performance.

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Intro - 00:00

📰 Main NewsNew Maps in Demand Gen - 3:53

The DEC Core update has finished rolling out - 4:19

🛠️ Cool Tool - 7:19

🔥 Take of the Week - 8:01

⚡ Lightning Round ⚡

Paid - 9:17

Organic - 17:05

Social - 26:54

⚙️ Working hard, or Hardly Working - 29:06

🔎 ICYMI - 31:29

🧠 Must Read Marketing Article of the Week - 32:16

🎉 Shootin' The Heck - 55:15

The 2025 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot takes of 2025! Plus, we honor some of the best and brightest in the digital marketing community.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClockVisit us at - https://marketingoclock.com/

This week on Marketing O’Clock: Demand Gen adds location targeting options, and Meta expands creator partnership tools for brands.

Plus, Google’s December 2025 Core Update rolls out with major early impact.

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--------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main News

Location targeting option for demand Gen - 3:58

Meta is also rolling out Partnership Ads tools - 5:02

Google December 2025 Core Update Intense Impact Early - 6:08

🛠️ Cool Tool - 9:07

🔥 Take of the Week - 10:05

⚡ Lightning Round ⚡

Paid - 12:24

Organic - 20:42

Social - 32:54

⚙️ Working hard, or Hardly Working - 39:46

🔎 ICYMI - 42:30

🧠 Must Read Marketing Article of the Week - 43:52

An Interview with Barry Schwartz - 46:43

How is AI reshaping the way marketers approach search?In this exclusive episode, we sit down with Phillip Thune, CEO of Adthena, to break down how AI and LLMs are fundamentally impacting the search landscape — from brand visibility and competitive insights to the future of paid and organic search.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------This video is sponsored by Adthena

Shopify Launches New Cross-Merchant Product Network & Interview w/ Mike Ryan | EP. 412

This week on Marketing O’Clock: Microsoft tested grouping Bing ads under one “Sponsored results” label — but confirmed the experiment is over. Shopify launched its new Product Network, integrating products across merchants. Search Console added weekly & monthly views for more granular reporting.

Plus, the December 2025 Core Update is rolling out.

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-----------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main News

Microsoft Advertising search ads in Bing are testing grouping multiple search ads - 3:44

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. - 7:14

Google announced that search console is adding weekly and monthly views for performance reports - 13:46

🛠️ Cool Tool - 14:28

🔥 Take of the Week - 15:04

⚡ Lightning Round ⚡

Paid - 15:55

Organic - 24:00

Social - 39:57

⚙️ Working hard, or Hardly Working - 47:03

🔎 ICYMI - 48:46

🧠 Must Read Marketing Article of the Week - 50:19

An Interview with Mike Ryan - 51:44

This week on Marketing O’Clock: Google’s latest test blends AI Overviews with AI Mode. Also, PMax reporting now reveals how Search Partner traffic performs.

Nils Rooijmans - LinksFree Google Ads Scripts Library - The Ultimate List – Nils Rooijmans

My Daily Newsletter with tips & tricks:https://nilsrooijmans.com/daily/

Custom GPT: Google Ads Script Senseihttps://tinyurl.com/ScriptSensei

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main NewsGoogle Officially Tests Blending AI Mode Into AI Overviews - 7:13

Google adds Search Partners segment to PMax reporting - 11:14

🛠️ Cool Tool - 11:58

🔥 Take of the Week - 12:42

⚡ Lightning Round ⚡

Paid - 16:42

Organic - 28:57

Social - 34:25

⚙️ Working hard, or Hardly Working - 37:08

🔎 ICYMI - 38:57

🧠 Must Read Marketing Article of the Week - 40:02

An Interview with Nils Rooijmans - 41:36

This week on Marketing O’Clock: Google Ads is appearing inside AI Mode as testing expands, food bloggers report major Thanksgiving traffic declines due to AI-generated recipe content, and both Perplexity and ChatGPT debut new AI shopping features.

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👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

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Intro - 00:00

📰 Main News

Perplexity is launching a new shopping experience in the US - 9:01

Google to auto-link YouTube channels and Google Ads accounts - 10:50

🛠️ Cool Tool - 16:10

🔥 Take of the Week - 16:54

⚡ Lightning Round ⚡

Paid - 23:24

Organic - 24:35

Social - 29:16

⚙️ Working hard, or Hardly Working - 33:02

🔎 ICYMI - 37:26

🧠 Must Read Marketing Article of the Week - 39:36

This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug.

Also, Gemini 3 now powers AI Mode, and search volatility continues.

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

Google is adding brand query filters to search console - 9:06

Google Ads launched Nano Banana Pro 10:20

brand inclusions aren’t currently supported in Standard Shopping or Pmax campaigns - 12:37

Gemini 3 is here - 13:47

📰 Main News

🛠️ Cool Tool - 17:38

🔥 Take of the Week - 18:21

⚡ Lightning Round ⚡

Paid - 19:57

Organic - 34:12

Social - 42:22

⚙️ Working hard, or Hardly Working - 46:23

🔎 ICYMI - 48:35🧠

Must Read Marketing Article of the Week - 49:44

An interview with Adam from Inspired Taste - 50:40

Brand Inclusions Coming to Google Shopping Ads & Interview w/ PPC Greg | EP. 408

This week on Marketing O’Clock: Google adds Brand Inclusion to Shopping ads, Opal’s “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration for syncing product catalogs directly into Reddit ads.

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main News

Big Google Ads update for anyone running Shopping campaigns - 7:36

Google’s new AI tool “Opal” - 9:35

🛠️ Cool Tool - 14:20

🔥 Take of the Week - 15:28

⚡ Lightning Round ⚡

Paid - 19:02

Organic - 34:06

Social - 38:47

⚙️ Working hard, or Hardly Working - 42:09

🔎 ICYMI - 44:35

🧠 Must Read Marketing Article of the Week - 45:20

An interview with PPC Greg - 46:31

This week on Marketing O’Clock:

Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature.

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock

--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main News

3 Performance Max updates - 5:51

Google Merchant Center Adds Creative Content - 7:23

Sam Altman had some interesting things to say about ads on ChatGPT - 8:13

🛠️ Cool Tool - 10:55

🔥 Take of the Week - 11:51

⚡ Lightning Round ⚡

Paid - 13:23

Organic - 22:34

Social - 28:03

⚙️ Working hard, or Hardly Working - 33:13

🔎 ICYMI - 35:03

🧠 Must Read Marketing Article of the Week - 36:16

An Interview with Anthony Higman - 37:21