New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396

This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features.

Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update is out, and is affecting rankings across many sites.

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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Taylor and Travis Reaction- 00:00

📰 Main News

Google Ads announced new loyalty features for shopping ads this week - 8:46

New Research: 20% of Americans use AI tools 10X+/month - 11:22

The August 2025 spam update is here - 14:44

🛠️ Cool Tool - 16:17

🔥 Take of the Week - 17:28

⚡ Lightning Round ⚡

Paid - 18:44

Organic - 28:49

Social - 32:02

⚙️ Working hard, or Hardly Working - 34:17

🔎 ICYMI - 35:45

🧠 Must Read Marketing Article of the Week - 37:15

An Interview with Kirk Williams - 38:14

This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only.

Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact/

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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main News

Higman is screaming for a good reason - 3:51

Google is replacing its local service ads badges with one verified badge - 7:45

Google AI Mode Now In 180 Countries & Gains Agentic Features - 8:35

🛠️ Cool Tool - 11:17

🔥 Take of the Week - 11:50

⚡ Lightning Round ⚡

Paid - 14:30

Organic - 19:56

Social - 25:53

⚙️ Working hard, or Hardly Working - 34:35

🔎 ICYMI - 36:23

🧠 Must Read Marketing Article of the Week -38:24

An Interview with Fred Vallaeys - 39:29

This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week.

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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main News

Google rolled out a “Conversions with cart data diagnostics” tool - 6:07

Barry Shwartz recapped some updates to bing’s webmaster tools platform - 8:50

🛠️ Cool Tool - 10:26

🔥 Take of the Week - 22:03

⚡ Lightning Round ⚡

Paid - 12:47

Organic - 20:09

Social - 27:05

⚙️ Working hard, or Hardly Working - 32:52

🔎 ICYMI -35:08

🧠 Must Read Marketing Article of the Week - 36:42

An interview with Anthony Higman - 38:00

This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics.

Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes.

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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main News

Campaign-level negative keyword lists are now live - 8:05

Danny Sullivan is out as Google Search Liaison - 11:12

Liz Reid's Google Keyword Blog - 13:14

🛠️ Cool Tool - 21:03

🔥 Take of the Week - 23:18

⚡ Lightning Round ⚡

Paid - 26:09

Organic - 37:04

Social - 41:43

⚙️ Working hard, or Hardly Working - 47:38

🔎 ICYMI - 50:45

🧠 Must Read Marketing Article of the Week - 51:35

An interview with Barry Schwartz - 52:32

This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google’s Web tab gets a text-heavy makeover.

Check out Mike Ryans Charts

https://smarter-ecommerce.com/en/smec-market-observer/#embeddedCharts

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

AI MAX Updates - 5:07

Google introduces new “web guide” - 10:24

📰 Main News

🛠️ Cool Tool - 14:05

🔥 Take of the Week - 14:44

⚡ Lightning Round ⚡

Paid - 23:24Organic - 26:09

Social - 30:25

⚙️ Working hard, or Hardly Working - 41:13

🔎 ICYMI - 42:57

🧠 Must Read Marketing Article of the Week -44:31

An interview with Mike Ryan - 45:55

This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping.

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main NewsGoogle is making AI Max a requirement for using brand controls in new Search campaigns - 6:37

Dario found a new help page for the branded search conversions - 11:40

Amazon has pulled out of all shopping ads - 16:19

🛠️ Cool Tool - 19:02

🔥 Take of the Week - 19:54

⚡ Lightning Round ⚡

Paid - 22:28

Organic - 30:58

Social - 38:49

⚙️ Working hard, or Hardly Working - 43:07

🔎 ICYMI - 45:44

🧠 Must Read Marketing Article of the Week - 47:03

An Interview with Glenn Gabe - 48:33

This week on Marketing O’Clock:

Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap.

Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee.

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main NewsThe conversion settings panel in Google ads has been updated - 6:47

Open AI adding ecommerce checkout to Chat GPT - 7:47

Shep missed the entire June 2025 core update - 11:55

Good News for Publishers? - 10:03🛠️ Cool Tool - 15:33

🔥 Take of the Week - 16:37

⚡ Lightning Round ⚡

Paid - 18:37

Organic - 24:11

Social - 31:15

⚙️ Working hard, or Hardly Working - 35:23

🔎 ICYMI - 36:58

🧠 Must Read Marketing Article of the Week - 37:53

An interview with Maggie Humphrey - 39:18

This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures.

The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users.

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Collins article - https://www.taikundigital.com/blog/the-high-cost-of-hidden-search-terms-how-google-skims-profit-from-advertisers/

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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main News

Ginny Marvin to Collin Slattery’s article on hidden search terms from last week - 5:39

Good News for Publishers? - 10:03

🛠️ Cool Tool - 14:49

🔥 Take of the Week - 16:40

⚡ Lightning Round ⚡

Paid - 17:42

Organic - 22:28

Social - 26:12

⚙️ Working hard, or Hardly Working - 31:51

🔎 ICYMI - 34:46

🧠 Must Read Marketing Article of the Week - 35:28

An interview with Collin Slattery - 37:17

Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389

This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report.

Plus, Google’s June 2025 core update begins rolling out.

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock

--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main New

Cloudflare is fighting back! - 5:00

AI MAX search match type in Search Term Report - 8:27

The June 2025 Core Update has begun rolling out - 10:39

🛠️ Cool Tool - 11:53

🔥 Take of the Week - 12:46

⚡ Lightning Round ⚡

Paid - 13:48

Organic - 25:34

Social - 34:32

⚙️ Working hard, or Hardly Working - 36:54

🔎 ICYMI - 38:55

🧠 Must Read Marketing Article of the Week - 39:23

This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew broad match experiments - 3:15Google Ads has added a new “Conv. value (incl. predicted)” metric - 6:21Google launches offerwall - 9:51🛠️ Cool Tool - 12:00🔥 Take of the Week - 12:34 ⚡ Lightning Round ⚡ Paid - 14:35Organic - 26:26Social - 40:44⚙️ Working hard, or Hardly Working -45:48🔎 ICYMI - 48:17 🧠 Must Read Marketing Article of the Week - 49:12