This week on Marketing O’Clock: Google’s latest test blends AI Overviews with AI Mode. Also, PMax reporting now reveals how Search Partner traffic performs.

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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main NewsGoogle Officially Tests Blending AI Mode Into AI Overviews - 7:13

Google adds Search Partners segment to PMax reporting - 11:14

🛠️ Cool Tool - 11:58

🔥 Take of the Week - 12:42

⚡ Lightning Round ⚡

Paid - 16:42

Organic - 28:57

Social - 34:25

⚙️ Working hard, or Hardly Working - 37:08

🔎 ICYMI - 38:57

🧠 Must Read Marketing Article of the Week - 40:02

An Interview with Nils Rooijmans - 41:36

This week on Marketing O’Clock: Google Ads is appearing inside AI Mode as testing expands, food bloggers report major Thanksgiving traffic declines due to AI-generated recipe content, and both Perplexity and ChatGPT debut new AI shopping features.

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Intro - 00:00

📰 Main News

Perplexity is launching a new shopping experience in the US - 9:01

Google to auto-link YouTube channels and Google Ads accounts - 10:50

🛠️ Cool Tool - 16:10

🔥 Take of the Week - 16:54

⚡ Lightning Round ⚡

Paid - 23:24

Organic - 24:35

Social - 29:16

⚙️ Working hard, or Hardly Working - 33:02

🔎 ICYMI - 37:26

🧠 Must Read Marketing Article of the Week - 39:36

This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug.

Also, Gemini 3 now powers AI Mode, and search volatility continues.

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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

Google is adding brand query filters to search console - 9:06

Google Ads launched Nano Banana Pro 10:20

brand inclusions aren’t currently supported in Standard Shopping or Pmax campaigns - 12:37

Gemini 3 is here - 13:47

📰 Main News

🛠️ Cool Tool - 17:38

🔥 Take of the Week - 18:21

⚡ Lightning Round ⚡

Paid - 19:57

Organic - 34:12

Social - 42:22

⚙️ Working hard, or Hardly Working - 46:23

🔎 ICYMI - 48:35🧠

Must Read Marketing Article of the Week - 49:44

An interview with Adam from Inspired Taste - 50:40

Brand Inclusions Coming to Google Shopping Ads & Interview w/ PPC Greg | EP. 408

This week on Marketing O’Clock: Google adds Brand Inclusion to Shopping ads, Opal’s “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration for syncing product catalogs directly into Reddit ads.

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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main News

Big Google Ads update for anyone running Shopping campaigns - 7:36

Google’s new AI tool “Opal” - 9:35

🛠️ Cool Tool - 14:20

🔥 Take of the Week - 15:28

⚡ Lightning Round ⚡

Paid - 19:02

Organic - 34:06

Social - 38:47

⚙️ Working hard, or Hardly Working - 42:09

🔎 ICYMI - 44:35

🧠 Must Read Marketing Article of the Week - 45:20

An interview with PPC Greg - 46:31

This week on Marketing O’Clock:

Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature.

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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main News

3 Performance Max updates - 5:51

Google Merchant Center Adds Creative Content - 7:23

Sam Altman had some interesting things to say about ads on ChatGPT - 8:13

🛠️ Cool Tool - 10:55

🔥 Take of the Week - 11:51

⚡ Lightning Round ⚡

Paid - 13:23

Organic - 22:34

Social - 28:03

⚙️ Working hard, or Hardly Working - 33:13

🔎 ICYMI - 35:03

🧠 Must Read Marketing Article of the Week - 36:16

An Interview with Anthony Higman - 37:21

This week on Marketing O’Clock: Google has introduced a new Merchant Center for Agencies, designed to let marketing teams manage multiple client accounts more efficiently from one unified dashboard. GMC is also featuring two new analytics charts: giving merchants clearer visibility into how their promotion campaigns are performing in search.

Plus, ads are rumored to be coming to Apple Maps & more digital marketing news.

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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

Apple is bringing more ads to IOS with Maps app - 4:36

Merchant Center for Agencies is available exclusively for agencies - 5:42

Merchant center Updates - 8:20

📰 Main News

🛠️ Cool Tool - 10:12

🔥 Take of the Week - 10:49

⚡ Lightning Round ⚡

Paid - 12:36

Organic - 20:17

Social - 27:44

Checkin in on AI - 31:34

⚙️ Working hard, or Hardly Working - 34:57

🔎 ICYMI - 37:16

🧠 Must Read Marketing Article of the Week - 38:00

An Interview with Jack Chambers Ward - 39:10

This week on Marketing O’Clock: we aren’t going to browse over ChatGPT’s new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools.

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main News

Open AI has a New Browser - 8:11

Google is testing auto-settings “new customer value” within new customer acquisition campaigns without advertisers consent - 11:43

Google is rolling out a new video tool for demand gen campaigns that automatically turn images and text assets into videos - 13:08

🛠️ Cool Tool - 14:10

🔥 Take of the Week - 14:39

⚡ Lightning Round ⚡

Paid - 15:38

Organic - 21:36

Social - 25:05

In other AI News (New AI Toilet Cam) - 27:32

⚙️ Working hard, or Hardly Working - 29:34

🔎 ICYMI - 31:10

🧠 Must Read Marketing Article of the Week - 31:52

An interview with Callie Kessler - 33:24

This week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads.

Also, Shopping ads welcome subscriptions, helping sellers turn one-time buyers into repeat customers.

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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main News

New Control Ads for Google Search - 6:24

Google Opens Shopping Ads to physical goods subscriptions - 9:11

🛠️ Cool Tool - 10:40

🔥 Take of the Week - 11:12

⚡ Lightning Round ⚡

Paid - 14:29

Organic - 21:41

Social - 29:37

⚙️ Working hard, or Hardly Working - 32:11

🔎 ICYMI - 33:41🧠

Must Read Marketing Article of the Week - 34:41

An interview with Anthony Higman - 35:32

This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads.

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main NewsYouTube announced a new brand pulse report - 8:09

BIG Demand Gen News - 9:57

Google Ads testing “Missed Growth Opportunities” - 11:10

🛠️ Cool Tool - 12:30

🔥 Take of the Week - 13:24

⚡ Lightning Round ⚡

Paid - 17:08

Organic - 25:14

Social - 31:31

⚙️ Working hard, or Hardly Working - 34:10

🔎 ICYMI - 36:17

An interview with Maggie Humphrey - 38:33

This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI’s latest video generation model.

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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------

Life of a Showgirl Tracklist Tiers - 00:00

📰 Main NewsGet more visibility in Performance Max with new asset and channel reporting improvements - 9:02

Open AI has launched instant Checkouts! - 11:42

🛠️ Cool Tool - 15:59

🔥 Take of the Week - 16:44

⚡ Lightning Round ⚡

Paid - 18:15

Organic - 26:44

Social - 29:40

⚙️ Working hard, or Hardly Working - 32:44

🔎 ICYMI - 34:30

🧠 Must Read Marketing Article of the Week -35:52

An Interview with Mike Ryan - 36:44