Marketing O'Clock - Digital Marketing News

By Cypress NorthBusiness

Marketing O'Clock - Digital Marketing News episodes

March 09 No Click, No Credit. Meta Updates Its Attribution Framework
This week on Marketing O’Clock:
Google is disabling the Ads API Customer Match feature for certain users starting in April. Also, Meta is adding click and engage-through attribution to its ad measurement framework.
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Intro - 00:00
📰 Main News
Meta has introduced click & engage thru attribution updates - 6:55
Google emailed advertisers this week about an update to customer match lists for API users - 8:51
🛠️ Cool Tool - 13:58
🔥 Take of the Week - 14:46
⚡ Lightning Round ⚡
Paid - 15:47
Organic - 24:22
Social - 39:24
⚙️ Working hard, or Hardly Working - 45:14
🔎 ICYMI - 48:22
🧠 Must Read Marketing Article of the Week - 49:43
53 min
March 02 Going Worldwide: Text Guidelines, Including Exclusions, & Messaging Restrictions
Google Ads Text Guidelines Are Now Universal & More Digital Marketing News | Ep. 422
This week on Marketing O’Clock: Google Ads announced that it’s expanding its beta to make text guidelines universal. Also, as ChatGPT’s ad rollout continues, trigger patterns are emerging and highlighting what is really bringing in commercial intent.
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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Text guidelines are now global - 5:05
Some more info into ChatGPT ads - 6:54
🛠️ Cool Tool - 8:39
🔥 Take of the Week - 9:53
⚡ Lightning Round ⚡
Paid - 11:59
Organic - 22:39
Social - 32:20
⚙️ Working hard, or Hardly Working - 36:36
🔎 ICYMI - 38:43
🧠 Must Read Marketing Article of the Week - 39:24
43 min
February 23 A Change of (Budget) Pace. New Google Ads Change Will Impact B2B Accounts
This week on Marketing O’Clock: Google updates budget pacing for campaigns using ad scheduling, starting March 1st. Also, ChatGPT ads officially make their debut, appearing immediately after high-intent prompts for signed-in U.S. users.

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock
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Intro - 00:00
📰 Main NewsGoogle Ads Updates Budget Pacing For Ad Scheduling - 3:30
What Ads in ChatGPT look like - 9:34
🛠️ Cool Tool - 12:06
🔥 Take of the Week - 13:20
⚡ Lightning Round ⚡
Paid - 15:03
Organic - 21:36
Social -31:32
⚙️ Working hard, or Hardly Working - 38:15
🔎 ICYMI - 40:39
🧠 Must Read Marketing Article of the Week - 42:16
46 min
February 16 All Price, No Pizzaz. We AIn't Loving the New AI Mode Ad Format
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This week on Marketing O’Clock: Google continues to expand ads in AI mode. Also, OpenAI suggests advertisers could generate entire campaigns through “prompts”.
Plus, Bing launches a new AI Performance report in Webmaster Tools.
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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
New Ad Type for AI Mode?(Worst press release in the history of Google) - 6:57
OpenAI Wants Advertisers To Prompt To Create Ads & Skip Agencies - 12:19
We FINALLY have AI Data - 18:11
🛠️ Cool Tool - 19:45
🔥 Take of the Week - 20:33
⚡ Lightning Round ⚡
Paid - 23:24
Organic - 29:58
Social - 37:28
⚙️ Working hard, or Hardly Working - 41:24
🔎 ICYMI - 42:43
🧠 Must Read Marketing Article of the Week -44:28
An interview with Adam from inspired taste - 46:12
1 hr 5 min
February 09 DISCOVER All You Need To Know About the Feb Core Update
This week on Marketing O’Clock: Google reports its biggest revenue & ad revenue to date. Also, the February Google Discover Core Update is Rolling out. Plus, Google is now offering Network Segmentation via API for PMax.
Visit us at - https://marketingoclock.com/
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📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Google’s Q4 earrings are in - 5:50
Google has released its first core update of 2026 - 11:15
🛠️ Cool Tool - 15:44
🔥 Take of the Week - 16:42
⚡ Lightning Round ⚡
Paid - 18:14
Organic - 29:51
Social - 38:20
⚙️ Working hard, or Hardly Working - 43:21
🔎 ICYMI - 46:09
🧠 Must Read Marketing Article of the Week - 47:13
An Interview with Menachem Ani - 52:05
1 hr 8 min
February 02 Blink and You’re in AI Mode: AIOs Are Redirecting Search
Google AI Overviews are Shifting Users to AI Mode & More Digital Marketing News | Ep. 418

This week on Marketing O’Clock: Google’s AI Overviews begin pulling users out of traditional search and into AI Mode, raising major concerns for publishers.

Plus, OpenAI reportedly has rolled out $60 CPM ChatGPT ads with limited tracking, and Google launches a unified Experiment Center for cross-campaign testing.

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
A change coming to AI overviews - 3:14
More ChatGPT Ads News - 5:13
Campaign mix experiments are coming to google ads in a new Experiment Center - 7:39
🛠️ Cool Tool - 8:29
🔥 Take of the Week - 9:10
⚡ Lightning Round ⚡
Paid - 9:57
Organic - 18:58
Social - 28:30
⚙️ Working hard, or Hardly Working - 31:49
🔎 ICYMI - 33:22
🧠 Must Read Marketing Article of the Week - 34:45
38 min
January 26 Hot Off the Press: Pay-Per-View for Chat GPT Ads
OpenAI Reveals Pay-Per-View Ads in ChatGPT & More Digital Marketing News | EP. 417
This week on Marketing O’Clock: OpenAI reveals pay-per-view ad model for ChatGPT, while Google confirms Gemini still has no plans for ads.
Plus, ChatGPT checkouts will take a 4% cut of Shopify sales, and Performance Max rolls out new Data Exclusions for audience and remarketing control.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
ChatGPT to start testing ads in the U.S. for the free and Go tiers - 5:00
Chat GPT checkouts - 10:04
New Data (Audience) Exclusions - 12:48
🛠️ Cool Tool - 14:03
🔥 Take of the Week - 14:49
⚡ Lightning Round ⚡
Paid - 16:43
Organic - 27:25
Social - 42:36
⚙️ Working hard, or Hardly Working - 45:06
🔎 ICYMI - 46:41
🧠 Must Read Marketing Article of the Week - 47:44
50 min
January 19 Google’s AI Is Ready to Shop ‘Til It Drops: AI Mode Direct Offers Ads & Universal Commerce Protocol
This week on Marketing O’Clock: Campaign total budgets are rolling out globally for Search, PMax, and Shopping. Also, Google introduces the Universal Commerce Protocol and Direct Offers in AI Mode. Plus, Gemini launches Personal Intelligence.

Visit us at - https://marketingoclock.com/

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Campaign total budgets are now in open beta for Search, PMax, and Shopping globally - 6:23
Google AI Mode Direct Offers Ads & Universal Commerce Protocol - 8:09
Gemini introduces Personal Intelligence - 11:34
🛠️ Cool Tool - 16:02
🔥 Take of the Week - 16:48
⚡ Lightning Round ⚡
Paid - 19:21
Organic - 29:00
Social - 35:38
⚙️ Working hard, or Hardly Working - 38:57
🔎 ICYMI - 42:48
🧠 Must Read Marketing Article of the Week - 44:29
An Interview with Mordy Oberstein - 46:56
1 hr 3 min
January 12 P-Max Experiments: Let the Asset Showdown Begin
This week on Marketing O’Clock: Performance Max introduces new asset-level A/B testing experiments, Gmail rolls out major updates with Gemini integration, and more digital marketing news.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
PMAX Optimization Experiments A/B Testing - 5:50
Gmail is in its Gemini era! - 9:10
🛠️ Cool Tool - 12:23
🔥 Take of the Week - 14:10
⚡ Lightning Round ⚡
Paid - 23:24
Organic - 32:38
Social - 44:37
⚙️ Working hard, or Hardly Working - 47:10
🔎 ICYMI - 48:58
🧠 Must Read Marketing Article of the Week (an interview with Glenn Gabe) - 50:19
1 hr 18 min
January 05 New Year, New Core: December’s Update Wraps Up
Google Finishes December Core Update & More Digital Marketing News | EP. 414
This week on Marketing O’Clock: Map placements surface in Demand Gen, Google completes the December 2025 Core Update rollout, and fresh analysis highlights how poor UX, aggressive ads, and frustrating site experiences can tank performance.
Need Lead Gen Help? - https://cypressnorth.com/
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main NewsNew Maps in Demand Gen - 3:53
The DEC Core update has finished rolling out - 4:19
🛠️ Cool Tool - 7:19
🔥 Take of the Week - 8:01
⚡ Lightning Round ⚡
Paid - 9:17
Organic - 17:05
Social - 26:54
⚙️ Working hard, or Hardly Working - 29:06
🔎 ICYMI - 31:29
🧠 Must Read Marketing Article of the Week - 32:16
🎉 Shootin' The Heck - 55:15
35 min

About Marketing O'Clock - Digital Marketing News

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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing…