Marketing O'Clock - Digital Marketing News

By Cypress NorthBusiness

Marketing O'Clock - Digital Marketing News episodes

October 27, 2025 Atlas(t)... A New Browser Has Come Along. Introducing ChatGPT Atlas
This week on Marketing O’Clock: we aren’t going to browse over ChatGPT’s new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools.
Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Open AI has a New Browser - 8:11
Google is testing auto-settings “new customer value” within new customer acquisition campaigns without advertisers consent - 11:43
Google is rolling out a new video tool for demand gen campaigns that automatically turn images and text assets into videos - 13:08
🛠️ Cool Tool - 14:10
🔥 Take of the Week - 14:39
⚡ Lightning Round ⚡
Paid - 15:38
Organic - 21:36
Social - 25:05
In other AI News (New AI Toilet Cam) - 27:32
⚙️ Working hard, or Hardly Working - 29:34
🔎 ICYMI - 31:10
🧠 Must Read Marketing Article of the Week - 31:52
An interview with Callie Kessler - 33:24
41 min
October 20, 2025 Hide or Seek: The ‘Sponsored Results’ Update is Here
This week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads.
Also, Shopping ads welcome subscriptions, helping sellers turn one-time buyers into repeat customers.
Adzviser - https://adzviser.com
/Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
New Control Ads for Google Search - 6:24
Google Opens Shopping Ads to physical goods subscriptions - 9:11
🛠️ Cool Tool - 10:40
🔥 Take of the Week - 11:12
⚡ Lightning Round ⚡
Paid - 14:29
Organic - 21:41
Social - 29:37
⚙️ Working hard, or Hardly Working - 32:11
🔎 ICYMI - 33:41🧠
Must Read Marketing Article of the Week - 34:41
An interview with Anthony Higman - 35:32
56 min
October 13, 2025 YouTube Finds Its Pulse — and It’s Beating for Brands
This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads.

Check out Adzviser
https://adzviser.com/

Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main NewsYouTube announced a new brand pulse report - 8:09
BIG Demand Gen News - 9:57
Google Ads testing “Missed Growth Opportunities” - 11:10
🛠️ Cool Tool - 12:30
🔥 Take of the Week - 13:24
⚡ Lightning Round ⚡
Paid - 17:08
Organic - 25:14
Social - 31:31
⚙️ Working hard, or Hardly Working - 34:10
🔎 ICYMI - 36:17
An interview with Maggie Humphrey - 38:33
56 min
October 06, 2025 New Asset and Channel Reporting Improvements for PMax & Interview w/ Mike Ryan | EP. 402
This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI’s latest video generation model.
Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Life of a Showgirl Tracklist Tiers - 00:00
📰 Main NewsGet more visibility in Performance Max with new asset and channel reporting improvements - 9:02
Open AI has launched instant Checkouts! - 11:42
🛠️ Cool Tool - 15:59
🔥 Take of the Week - 16:44
⚡ Lightning Round ⚡
Paid - 18:15
Organic - 26:44
Social - 29:40
⚙️ Working hard, or Hardly Working - 32:44
🔎 ICYMI - 34:30
🧠 Must Read Marketing Article of the Week -35:52
An Interview with Mike Ryan - 36:44
52 min
September 29, 2025 Google Ads Subtracts Individual Ad Labels From the SERPS
Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401
This week on Marketing O’Clock: Google’s new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Google Large Sponsored Results Grouping Label Rolling out to more - 7:14
Meta Updates - 11:41
New Pinterest top of search ads is coming out - 14:33
🛠️ Cool Tool - 16:08
🔥 Take of the Week - 17:07
⚡ Lightning Round ⚡
Paid - 18:39
Organic - 26:25
Social - 31:25
⚙️ Working hard, or Hardly Working - 35:11
🔎 ICYMI - 37:12
🧠 Must Read Marketing Article of the Week - 38:48
An interview with Mordy Oberstein - 39:47
55 min
September 22, 2025 The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools.
This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI.
Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
Most third-party Google Search tracking tools are broken - 5:37
Google Discover is making some changes that publishers will like - 10:21
New things coming to Chrome - 13:53
📰 Main News
🛠️ Cool Tool - 16:41
🔥 Take of the Week - 17:22
⚡ Lightning Round ⚡
Paid - 19:40
Organic - 26:37
Social - 33:49
⚙️ Working hard, or Hardly Working - 36:39
🔎 ICYMI - 38:46
🧠 Must Read Marketing Article of the Week - 39:49
An interview with Brad Geddes - 40:44
56 min
September 15, 2025 Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns
Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399
This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web.
Thank you to our sponsor SYNUP - https://www.synup.com/en
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main NewsUpdate from think retail that you may have missed - 6:36
Google won't be broken up - 6:56
Also coming out of Think Retail, Ginny Marvin had announced… - 10:07
Is the web thriving or dying- 11:12
🛠️ Cool Tool - 14:20
🔥 Take of the Week - 15:41
⚡ Lightning Round ⚡
Paid - 16:20
Organic - 25:31
Social -29:30
⚙️ Working hard, or Hardly Working - 35:27
🔎 ICYMI - 37:13
🧠 Must Read Marketing Article of the Week - 38:23
An interview with Jyll Saskin Gales - 39:55
1 hr 3 min
September 08, 2025 Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info
This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools.
Plus, Meta will soon enable users to exclude terms from AI copy outputs.Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Google won't be broken up - 6:56
🛠️ Cool Tool - 12:46
🔥 Take of the Week - 13:37
⚡ Lightning Round ⚡
Paid - 17:09
Organic - 23:59
Social - 32:25
⚙️ Working hard, or Hardly Working - 34:38
🔎 ICYMI - 36:28
🧠 Must Read Marketing Article of the Week - 37:44
An interview with Ameet Khabra - 38:48
53 min
September 01, 2025 Loyal-Tea: New Google Ads Features are Steeped in Rewards
New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396
This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features.
Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update is out, and is affecting rankings across many sites.
Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Taylor and Travis Reaction- 00:00
📰 Main News
Google Ads announced new loyalty features for shopping ads this week - 8:46
New Research: 20% of Americans use AI tools 10X+/month - 11:22
The August 2025 spam update is here - 14:44
🛠️ Cool Tool - 16:17
🔥 Take of the Week - 17:28
⚡ Lightning Round ⚡
Paid - 18:44
Organic - 28:49
Social - 32:02
⚙️ Working hard, or Hardly Working - 34:17
🔎 ICYMI - 35:45
🧠 Must Read Marketing Article of the Week - 37:15
An Interview with Kirk Williams - 38:14
58 min
August 25, 2025 Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers
This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only.
Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact/
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Higman is screaming for a good reason - 3:51
Google is replacing its local service ads badges with one verified badge - 7:45
Google AI Mode Now In 180 Countries & Gains Agentic Features - 8:35
🛠️ Cool Tool - 11:17
🔥 Take of the Week - 11:50
⚡ Lightning Round ⚡
Paid - 14:30
Organic - 19:56
Social - 25:53
⚙️ Working hard, or Hardly Working - 34:35
🔎 ICYMI - 36:23
🧠 Must Read Marketing Article of the Week -38:24
An Interview with Fred Vallaeys - 39:29
59 min

About Marketing O'Clock - Digital Marketing News

From the publisher's feed

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing…