New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396

This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features.

Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update is out, and is affecting rankings across many sites.

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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Taylor and Travis Reaction- 00:00

📰 Main News

Google Ads announced new loyalty features for shopping ads this week - 8:46

New Research: 20% of Americans use AI tools 10X+/month - 11:22

The August 2025 spam update is here - 14:44

🛠️ Cool Tool - 16:17

🔥 Take of the Week - 17:28

⚡ Lightning Round ⚡

Paid - 18:44

Organic - 28:49

Social - 32:02

⚙️ Working hard, or Hardly Working - 34:17

🔎 ICYMI - 35:45

🧠 Must Read Marketing Article of the Week - 37:15

An Interview with Kirk Williams - 38:14