Marketing O'Clock - Digital Marketing News

By Cypress NorthBusiness

Marketing O'Clock - Digital Marketing News episodes

July 20 Let’s Get Ready To Battle ⚔️… Google Ad’s Bidding Update Stirs Up Marketers
This week on Marketing O’Clock: Google Ads’ August bidding update is causing tension in the marketing world and leaving clarification to be desired. Plus, for Google Image Search’s 25th anniversary, Google changed its homepage from a clean image search box to a gallery.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Google revamped the Google Image Search home page - 4:37
Smart Bidding update Drama - 7:17
Google Merchant Center AI Performance Insights For AI Mode & AI Overviews - 39:31
🛠️ Cool Tool - 41:29
🔥 Take of the Week - 42:24
⚡ Lightning Round ⚡
Paid - 44:39
Organic - 55:15
Social - 57:23
⚙️ Working hard, or Hardly Working - 1:02:48
🔎 ICYMI - 1:06:41
🧠 Must Read Marketing Article of the Week - 1:07:42
1 hr 11 min
July 13 Console Yourself—Your Social Stats Have Arrived to GSC
This week on Marketing O’Clock: Google Search Console is introducing social performance reporting for Instagram, TikTok, X, and YouTube. Plus, Google Ads is changing bidding for budget-limited campaigns, and a new "Visit site" button is appearing in desktop search ads.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Google search console can now show you search performance for your Instagram, TikTok, X, and Youtube content! - 4:07
Google Ads Makes Changes to Bidding for Campaigns Limited by Budget - 6:14
New "Visit Site" button in the Google SERPs - 17:05
🛠️ Cool Tool -18:33
🔥 Take of the Week - 20:07
⚡ Lightning Round ⚡
Paid - 22:48
Organic - 34:51
Social - 38:42
⚙️ Working hard, or Hardly Working - 42:57
🔎 ICYMI - 45:55
🧠 Must Read Marketing Article of the Week - 47:21
52 min
July 06 DMCA TAKEDOWN 🤼 … But Not Really (Kinda)
This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too.
Plus, Google Ads is testing placing AI-generated summaries under descriptions.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main NewsGoogle ads tests AI generated Summaries Under Descriptions - 5:16
Fraudulent DMCA Takedowns Wreak Havoc In Google Search - 12:36
Microsoft ads are introducing Performance Max experiments! - 16:43
🛠️ Cool Tool - 18:38
🔥 Take of the Week -19:26
⚡ Lightning Round ⚡
Paid - 20:31
Organic - 31:31
Social - 42:28
⚙️ Working hard, or Hardly Working - 47:01
🔎 ICYMI - 48:37
🧠 Must Read Marketing Article of the Week - 49:18
53 min
June 29 STRONG Opinions on Google Ads’ “Strongest Match” Label Tests
This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard Shopping is coming (again).
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main NewsGreg was right! - 5:14
Google is testing "Strongest match" or "Strong match" label to certain Search ads. - 7:53
Meta Advertisers rejoice - a legit new feature is coming that will allow users to BOOK AN APPOINTMENT - 16:27
Some major new for the ecomm people of the world - 19:49
🛠️ Cool Tool - 20:44
🔥 Take of the Week - 21:58
⚡ Lightning Round ⚡
Paid - 23:54
Organic - 31:04
Social - 36:31
⚙️ Working hard, or Hardly Working - 40:44
🔎 ICYMI - 43:58
🧠 Must Read Marketing Article of the Week - 45:03
48 min
June 22 AI Mode News From Google! (and Meta?) 🤔
This week on Marketing O’Clock: Google Search is pushing out Information agents within AI Mode for a fee within Google AI Ultra subscription plans.
Plus, Meta announced that they’re adding new AI-powered options on Facebook. Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main NewsMicrosoft is launching Product Explorer - 4:15
Enter Information Agents for AI Mode - 5:46
Meta is changing the game - 9:53
🛠️ Cool Tool - 13:07
🔥 Take of the Week - 14:22
⚡ Lightning Round ⚡
Paid - 16:50
Organic - 33:01
Social - 42:36
⚙️ Working hard, or Hardly Working - 52:22
🔎 ICYMI - 55:35
🧠 Must Read Marketing Article of the Week - 57:37
1 hr 1 min
June 14 In a SNAP! 🫰 OpenAI’s New Beta Ads Manager Tool Will Create Ads From Individual Catalog Items Automatically
This week on Marketing O’Clock: OpenAI announced the launch of product feeds, a new beta Ads Manager tool that will allow retail advertisers to upload product feeds and to create ads from individual catalog items automatically.
Plus, Google’s testing a new style of sponsored carousels in the images tab of Search.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
OpenAI launches product feed ads in Ads Manager beta - 4:57
IMAGE ASSETS - 6:44
The Reckoning is coming - 8:39
🛠️ Cool Tool - 12:15
🔥 Take of the Week - 13:08
⚡ Lightning Round ⚡
Paid - 15:11
Organic - 29:38
Social - 37:54
⚙️ Working hard, or Hardly Working - 43:47
🔎 ICYMI - 47:32
🧠 Must Read Marketing Article of the Week - 48:35
52 min
June 08 New Search Gen AI Performance Reports Are Heading to Search Console | EP. 436
This week on Marketing O’Clock: Google’s new Search Generative AI Performance Reports are starting to head to Search Console; while limited to certain UK-based sites now, this feature will eventually be global.

Maggie Humphrey - PMAX vs Standard Shopping: Driving Ecommerce Growth in Google Ads-https://speakerdeck.com/mhumprey/pmax-vs-standard-shopping-driving-ecommerce-growth-in-google-ads-smx-advanced-2026
Plus, hear from some of the leading voices in the marketing world who were present at SMX Advanced!
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!

If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
BIG announcement from Google - 3:15
Google has launched a built in lead management tool - 6:46
Google Search Profiles: Publisher Profile Pages Officially Live - 9:48
🛠️ Cool Tool -14:48
🔥 Take of the Week - 15:55
⚡ Lightning Round ⚡
Paid - 17:03
Organic - 28:28
Social - 36:22
⚙️ Working hard, or Hardly Working - 41:40
🔎 ICYMI - 42:56
🧠 Must Read Marketing Article of the Week -45:31
51 min
June 01 Do You Already Have Conversion Tracking Set Up in ChatGPT? Enjoy EARLY Access To Conversion Optimized Campaigns!!
This week on Marketing O’Clock:
OpenAI says that if your conversion tracking is set up in ChatGPT by June 1, you can get early access to conversion optimized campaigns by June 5.
Plus, in Google news, Display Network is moving to Demand Gen and they announced “New Prospects Mode.”
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
BIG News for ChatGPT Ads - 3:53
Demand Gen is becoming the new home for Google Display Network - 6:09
Google has announced a new Prospects mode - 7:55
New ways to find your favorite sources and original content in AI Search - 11:03
🛠️ Cool Tool - 19:56
🔥 Take of the Week - 21:25
⚡ Lightning Round ⚡
Paid - 25:27
Organic - 38:15
Social - 49:49
⚙️ Working hard, or Hardly Working - 59:59
🔎 ICYMI - 1:01:25
🧠 Must Read Marketing Article of the Week - 1:02:36
1 hr 6 min
May 25 GML Updates: For Better Or For Worse?
This week on Marketing O’Clock: GML’s announced updates are bringing about different opinions from voices in the marketing world.
Plus, the second Google core update of 2026 is rolling out.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Sneak Peek at ads in AI mode - 4:12
Do you really want to Ask Adviser? - 9:05
Business Agent for Leads - 11:10
Improved Click to Call Ads - 13:07
Message Ads with RCS for Business - 13:58
Journey Aware Bidding - 16:00
More Updates - 17:40
Keeping up with the current theme (HIGMAN) - 22:47
Google May Core Update is rolling out - 23:40
The Biggest Change to the Search Box in 25 Years - 24:17
🛠️ Cool Tool - 28:25
🔥 Take of the Week - 29:11
⚡ Lightning Round ⚡
Paid - 31:11
Organic - 39:36
Social - 42:48
⚙️ Working hard, or Hardly Working - 49:05
🔎 ICYMI - 52:43
🧠 Must Read Marketing Article of the Week - 53:50
1 hr 19 min
May 18 “Close Enough”: Google Redefines What Counts as a Search Term
This week on Marketing O’Clock: Google says Search Terms reports may now show AI-generated approximations of user intent rather than exact queries.
Also, YouTube introduces new shoppable TV ads and upgraded Masthead placements.
Plus, TikTok has announced new major ad tool updates.Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Advanced search experiences - 6:45
Shopping on the big screen just got simpler - 11:35
TikTok has major ad tool announcements - 15:22
🛠️ Cool Tool - 20:46
🔥 Take of the Week - 21:45
⚡ Lightning Round ⚡
Paid - 24:02
Organic - 33:06
Social - 40:15
⚙️ Working hard, or Hardly Working - 43:42
🔎 ICYMI - 46:30
🧠 Must Read Marketing Article of the Week - 47:58
1 hr 9 min

About Marketing O'Clock - Digital Marketing News

From the publisher's feed

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing…