Social Media Decoded

How to Build Visibility in a “Taboo” Niche (Without Shrinking or Playing Small)


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What does it take to build visibility in an industry that people hesitate to publicly support?

In today’s episode of Social Media Decoded, I’m sharing a real strategy conversation from inside my Elevate & Empower Collective with one of our members, Sam — founder of Safe Sam’s and Imaginative Haus.

Sam is building two powerful brands:

• A product line supporting eating disorder recovery
• A spirituality-based brand focused on aura reading and healing

Both industries carry stigma.

Both can feel difficult to market.
And both require intentional visibility strategy.

Inside this episode, we unpack:

• How to market a business in a stigmatized or “taboo” niche
• Why systems matter more than vision boards
• How to leverage podcast guesting to grow authority
• The power of relationship-based visibility
• How to position yourself for media opportunities
• Why intentional community accelerates clarity and momentum

If you are an author, coach, creator, speaker, or entrepreneur building something healing-centered, unconventional, or bold — this episode is for you.

Because visibility isn’t about posting more.

It’s about positioning better.

About Today’s Guest

Sam is the founder of Safe Sam’s, a brand empowering individuals in eating disorder recovery, and the founder of Imaginative Haus, a spirituality-focused brand centered around aura reading.

She is an author, creator, and host of the “Let’s Talk Healing” podcast.

Connect with Sam:

safesams.com
imaginativehaus.com

Instagram:
@safesams1
@imaginativehaus

TikTok:
@SafeSams1
@aura_a_la_mode

Ready for Conversations Like This Inside Your Business?

If you’re looking for:

• Visibility strategy
• Intentional networking
• Accountability
• Real-time coaching conversations
• Media and speaking positioning support

The Elevate & Empower Collective is where this happens weekly.

This is not a 3,000-person membership.

It’s an intentional community of women building bold, monetized brands.

Learn more and apply here:
https://michellethames.com/elevate-and-empower-collective


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Social Media DecodedBy Michelle Thames

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