Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.

Key Links:

•Jordan Harbinger

•Article: https://soundsprofitable.com/update/host-read-ads -----

Do you think the system is flawed? What are you doing to grow your audience?

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Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

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Bryan: Post shred ads, sit Lords and air checks. That's what we're talking about today on sounds profitable for me, Brian Barletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends such as industry specific lifts, success and CPM comparisons in podcasting to increase advertiser adoption, go to claritas.com for more info.

I know that you're listening to sounds profitable because podcast ad tech is important to you. But it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that. Here's what happened last week. No matter when you're listening from James Cridlin at pod news.

Brands looking to advertise their podcasts are often told that host read ads. Aren't easy to scale, but sometimes the less easy paths provide the best results every month. Our guest Jordan harbinger of the Jordan harbinger show puts in considerable effort backed by tens of thousands of dollars to advertise his podcast.

On other podcasts. I wrote about this in my article, how to buy host, read ads at scale, which I'll link to in the description. Jordan has found amazing success with this strategy. And he was kind enough to share his knowledge on the subject with us, for the people who aren't familiar with you did you, you get into managing your ads, like the content creation.

You got a great idea. You you've made your show, but like, What made you decide to not just have somebody else handle your ads?

Jordan: Well, first I did want to have somebody else handle my ads and I called friends of mine at agencies. Well, actually that wasn't even my first stop. I first started talking to people that worked in marketing at networks, and I said, Hey, do you ever freelance, you know, a little side hustle, a little kind of moonlighting.

Is there anything that I can do to hire you? And. I got a lot of yeses. And then like five months later, they wer...