Send us a text

Paid Search is  the second most important component of search marketing for any family law firm.  The first is map listings -- see earlier podcast on this topic. 

In this show, my co-founder, Tony Karls,  and I discuss our firm's philosophy and strategy to employ paid search in our marketing mix. 

We cover:
1 - Diversifying your marketing tactics
2 - Dangers of leaning too heavily on paid search for your firm's visibility
3 - How a meticulously structured account is your first defense against the complacency that can creep into agency-client relationships
4 - Why a solid sales process is essential to turn leads into paying clients
5 -  AI in Google Ads where automation like PMAX is a powerful tool 
6 - Feeding revenue data into your Google Ads is crucial for AI to truly hone in on outcomes that boost your bottom line
7 - The significance of call tracking metrics and comprehensive keyword strategies to ensure your leads are not just plentiful, but profitable
8 - Art of using high-intention keywords and strategic account organization to maximize your advertising efforts

Tony is currently the president of RocketClicks.com - a large digital marketing agency serving lawyers. 

-------------------------

Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

Follow me on: LinkedIn - YouTube - X - Instagram - TikTok