Send us a text

Paid Search is  the second most important component of search marketing for any family law firm.  The first is map listings -- see earlier podcast on this topic. 

In this show, my co-founder, Tony Karls,  and I discuss our firm's philosophy and strategy to employ paid search in our marketing mix. 

We cover:
1 - Diversifying your marketing tactics
2 - Dangers of leaning too heavily on paid search for your firm's visibility
3 - How a meticulously structured account is your first defense against the complacency that can creep into agency-client relationships
4 - Why a solid sales process is essential to turn leads into paying clients
5 -  AI in Google Ads where automation like PMAX is a powerful tool 
6 - Feeding revenue data into your Google Ads is crucial for AI to truly hone in on outcomes that boost your bottom line
7 - The significance of call tracking metrics and comprehensive keyword strategies to ensure your leads are not just plentiful, but profitable
8 - Art of using high-intention keywords and strategic account organization to maximize your advertising efforts

Tony is currently the president of RocketClicks.com - a large digital marketing agency serving lawyers. 

----------------------

Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers?

Follow these steps:

1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/

2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

3. CONNECT WITH US:

LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls

4. TELL US WHAT YOU WANT:
Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.