Earlier in June, a hugely important review by the Competition and Markets Authority (CMA) was published. This review produced guidance to help fertility clinics comply with their consumer law obligations but also provides guidance for you when considering purchasing IVF treatment. The word ‘purchasing’ there is massively significant because as well as being a patient, you are also a consumer and it’s very likely that you haven’t thought about fertility treatments in that way. It’s important that fertility clinics are fair and that you know your rights when it comes to consumer law.

In this episode, we’re delighted to talk to two guests who have been actively involved in assisting the CMA in producing this guidance – Clare Ettinhauser Director of Strategy and Corporate Affairs at the HFEA, and Patient Advocate and founder of @uberbarrensclub - Katy Linderman. Later we’re also joined by the chair of the British Fertility Society, consultant gynecologist Raj Mathur, to share his views on the CMA review.

Whilst we had Clare with us, we also asked her how best for women and couples to go about choosing a fertility clinic. Clare recommends checking out the Choose A Clinic function on the HFEA website. Kate uses this with her patients and finds it super useful in narrowing down your choices and finding the best clinic for you. She also mentioned paying attention to the individual clinics Live Birth rates on the HFEA website, these are collated and ratified by the HFEA every 2 years but are unlikely to differ very much in that time. Clare also talked about the benefits of attending, either in person or virtually, clinic open days.

Now on to the CMA review: Katy worked as a patient advisor to the CMA and it’s really obvious from reading the review that the patients’ best interests are at the center of every aspect. Katy talked about the need for patients to have accurate and timely information to help them make the right treatment choices and that there is a lot of work clinics need to do to adhere to this new guidance.

Here is what you should now expect to fully understand when choosing a clinic and treatments:

• a) Details about what the consultation consists of;(b) The cost of the consultation and any diagnostic tests and scans;
• (c) The possibility that additional diagnostic tests, and costs, maybe necessary once the results of the first tests are known;
• (d) Whether the results of any tests and scans already undertaken will be accepted; and
• (e) Details of any cancellation charges if they fail to attend the consultation appointment.

Claire talked about the HFEA’s involvement with the CMA review. Sadly, currently, the HFEA does not have any legal powers to ensure that clinics follow and adhere to the CMA guidance. We asked her if the HFEA had received any feedback from clinics since the review was published. As yet they have not but this is probably because clinics have been aware for some time that this review was happening, and that the guidance would be published.

As well as publishing information for clinics, the CMA has provided guidance for patients too. This also includes an informative video voiced by Lorraine Kelly and we urge you to watch this to understand your rights. Katy talks about the need to clinics to take considered action and make the legally required changes to their website, brochures, and any patient information so that there is treatment price transparency (among many of the other requirements) and a good understanding of what is and isn’t included, from the outset.

Katy also states that it is your legal right to have access to this information and if it’s not there, be your own advocate and persist in asking for it. By having this information you’ll feel more empowered on your fertility journey.

Next up we get Raj’s clinical opinion on the CMA guidance. He starts by stating that the British Fertility Society welcomes... 

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