Conducting regular social media and website audits is an essential aspect of having an online presence. In this episode with Kathy Fredrickson, Director of the Wisconsin SBDC Digital Marketing Clinic. We are now officially a state-wide initiative! host Michelle Thames discusses what is a social media audit, why it's important to do a social media audit, and how to do a social media audit. 

Listen for tips on how to conduct your own audit as well as when it's time to call in a professional. 

Kathy Fredrickson is the Director of the Wisconsin SBDC Digital Marketing Clinic and a faculty member at the University of Wisconsin Oshkosh. Over her tenure, she has taught digital marketing, analytics, audience measurement, advertising, and the National Student Advertising Competition (NSAC). Her NSAC teams won the District 8 twice, qualifying for the national competition.

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