Transcript:

Steven Jack Butala:

Jack and Jill here.

Jill K DeWit:

Howdy.

Steven Jack Butala:

Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill K DeWit:

And I'm Jill DeWit, broadcasting from the Valley of the Sun.

Steven Jack Butala:

Today, Jill and I talk about quite simply how to complete your first land deal. For the last couple of days, Jill and I are talking about taking risk and what's the riskiest thing you can do-

Jill K DeWit:

What's possible.

Steven Jack Butala:

... is not taking risk at all. And 90% of the people who are millionaires own real estate. That's all great, thanks. How do you do it? What are the mechanics of actually taking the first step to getting a land transaction or a real estate transaction done? So we'll take you through it.

Jill K DeWit:

Cool.

Steven Jack Butala:

Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.

Jill K DeWit:

And don't forget tomorrow I will be live at 5:00 Pacific Time. Yep. 5:00 Pacific time, 8:00 Eastern time via YouTube and Facebook. So check out the Land Academy channels for the details. Ed wrote, "If I only send mail to two and a half acres to [inaudible 00:01:09] acre properties in my ZIP, the quantity is 609. For me to send out 12,000 mailers, conceptually I need to get around 10 to 15 ZIP codes. If I keep it targeted like that, am I thinking accurately? Why am I missing something? Thank you."

Steven Jack Butala:

Ed, this is an amazing question, and you are on your way to being an incredibly successful at doing this, or really honestly, whatever you choose to do. Diversification is the pillar of success in anything when it comes to placing money and doing different types of equity creation for yourself. So yes, you are 100% correct, in what you're doing. Wouldn't it be better to send property to 10 or 15 ZIP codes than just one? It's always better to diversify. And yeah, 12,000 mailers. Heck yes, you are setting yourself up to the chances of getting a one or two or three or five good great properties out of a 12,000 unit mailer and 10 or 15 ZIP codes, you're setting yourself up to really, really succeed.

Jill K DeWit:

That's like the dream, really. That's the perfect way. The last thing you want to do is send out 200 mailers and you're staring at, I hope something comes back this week. Could you imagine? Maybe I'll get something, maybe I won't. How long does that flipping take? And then maybe you get one trickling in here and another one there, and then you're like, well, all right, I got five I collected now. Can I make any of these work? That's not the position you want to be in. The way Ed is doing it is the best way, which is let it out there. Just blast it. And guess what? Ed got 10, 20, 30 responses, maybe more with 12,000, I'm going to argue, argue a lot more with 12,000.

Steven Jack Butala:

Yeah, me too. Especially in different ZIP codes.

Jill K DeWit:

Right. You're going to have a lot of responses to play with, and especially with that many ZIP codes. This area worked out great. Over here, not so much. This is what I learned. I overpriced over here, I under-priced over here, but I fixed some. And you're like, you're overwhelmed with these deals coming at you. Imagine that. Right? Now Ed could sit back and go, okay, woo, take a number, folks. I only have, this is the whole thing. I'm only one person, so I'm going to pick the top three and I'll get to those next three next week, and then next three the next week. And by then, I got more mail going out. So that's the position you want to be in.

Steven Jack Butala:

I can't wait to see what happens from ... One of the hardest things that goes on in Land Academy for me is to listen to a reader and listen to a question like this. It's a very, very intelligent question. And then I know that a very substantial number of people go off, do this stuff, do very,