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In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, to improve the patient experience, and to provide better education about treatments. They also discuss how to create a photo workflow that streamlines processes and saves time.

The hosts also provide suggestions for making this work in any practice, stressing the importance of proper patient consent, photo quality, consistent photo shots, legal compliance, time efficiency, EMR integration, and patient engagement. They offer insight into suitable software and other resources that podiatrists can use to make this process seamless.

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