Social Media Decoded

How To Create an Engaging Customer Base on Social Media with Monique Rodriguez


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In today's episode, we are talking to Monique Rodriquez of Mielle Organics.

Monique Rodriguez founded MIELLE in 2014 after her healthy, hair care regimen for her tailbone-length hair became somewhat of a craze among her social media followers. The company began with only one product, the Advanced Hair Formula. A unique proprietary blend of herbs, amino acids, and minerals to support healthy hair, skin, and nails, and immune
system. Since then, MIELLE has expanded to a half-dozen collections under Monique’s direction, including products for skin and children. MIELLE has been distributed in more than
87 countries and can be found in more than 100,000 stores across the U.S. in retailers such as Sally Beauty, Target, CVS, Walgreens, and Walmart just to name a few.

In addition to her work with MIELLE, Monique is recognized as a leader in the business community as well as a role model to women of all ages. She, alongside the MIELLE
brand, has been recognized in publications such as Forbes, Allure, Black Enterprise, Sophisticate’s Black Hair, f and Essence. She in addition to popular, national daytime television talk shows -has also been seen on The Steve Harvey show, The Real, and The Wendy Williams Show. Monique has been recognized by the celebrity community, from “Black-ish” actress, Yara Shahidi, Shonda Rhimes, and more.

With close to 700K, Monique and MIELLE have an extremely engaged social media following. Monique is committed to empowering women around the world through her beauty, business savvy, and her Secret Sauce to Success podcast and academy. Monique travels nationally and internationally to empower and equip women speaking to be the best version of themselves.

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Social Media DecodedBy Michelle Thames

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