Today I’m chatting with Salima Omwenga all about how to create and optimize your social media profiles based on your personal brand. Salima shares why we should be using social media to show off our brand, personalities, and how it can even unlock new career opportunities. A little bit about Salima before we get started is that she is a personal brand strategist and the founder of UFlourish, a platform where driven workforce professionals and entrepreneurs can learn how to develop a strong personal brand that will unlock new career and business opportunities all while living a life they love.