July 23, 2025

How to Create Authority Content That Gets Shared and Sells (Stand Out as an Expert)

6 minutes

If you’re tired of creating content that doesn’t lead to clients, this episode is your roadmap. Michelle Thames breaks down exactly how to create authority content that builds trust, gets shared, and drives sales—without needing to post every day or follow every trend.

In this powerful, strategy-packed episode, Michelle shares how she went from invisible to in-demand by using her signature content pillars to build authority and monetize her personal brand. Whether you're just getting started or want to elevate your online presence, you'll walk away with a clear plan to position yourself as the expert your audience has been searching for.

👉 This is more than visibility—it’s content that gets you paid.

What We Cover:

What authority content is—and how it's different from regular content

The three types of content you need to be seen as the go-to in your niche

How to shift from “inspiration-only” to strategic, trust-building content

How to infuse your voice and expertise into every post, podcast, or email

Why storytelling + teaching = the most powerful content combo

How to use authority content to attract ideal clients and speaking invitations

Michelle’s visibility framework for building a recognizable and profitable brand

Real examples of authority content that converts

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Get your FREE $200-a-day Story Strategy guide HERE!

Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

📩 Business & Speaking Inquiries: [email protected]
🌐 Website: michellethames.com

Subscribe & Review:
If you found this episode valuable, be sure to follow the show and leave a 5-star review! It helps more multi-passionate women entrepreneurs find the strategies and support they need to thrive online.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

...more