David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services.

In 2016, he successfully systemized himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology.

Today, his mission is to free all business owners worldwide from the daily operations of running their business. To achieve this, Jenyns spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology. He also delivers workshops, keynote addresses and hosts his own popular podcast, Business Processes Simplified.

Episode notes:

Mark and Dave discuss all things book and process-related, including:

• Why he wrote his book, SYSTEMology
• Where to start with systemizing
• What he means when he says “first we define and then we assign”
• Why is creating systems a two-person job?
• Building a systems-driven culture
• The most common problems entrepreneurs face when scaling
• How Dave sees processes changing with AI

Mark and Dave also cover auditing a hodgepodge tech deck as you grow.

TIP OF THE WEEK

Dave: I'm going to suggest the original which is “The E-Myth” by Michael E Gerber. It just builds up the “why” so well. It helps you to understand why systems and processes are so important and potentially what’s possible for you. It’s a great read.

Mark: Learn more about Dave and go to SYSTEMology.com.

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