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Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they delve into the importance of defining a niche for your podiatry practice. They discuss why January is a busy month and share personal resolutions before diving into how to define your niche in three easy steps. 

Emphasizing the need for clear messaging, they explain the benefits of niche marketing, drawing on personal experiences and famous examples such as Amazon and McDonald's. They also cover how to identify clients you don't want, define who you are and who you serve, and the importance of disciplined implementation across your website, social media, and marketing materials. Tune in for actionable insights to simplify your marketing and expand your practice.

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