Every ecommerce founder loves the idea of bundles. More value for customers, more margin for you, right? But the art of bundling goes way deeper than “add two, save ten.” The best bundles don’t just boost AOV: they guide customers through the chaos of choice, making buying decisions feel effortless.

Clare Spelta from Bon Maxie has been on that journey. Her approach to bundling isn’t about stacking products for dashboard glory, it’s about understanding how real people shop.

In this Playbook:

• How Clare from Bon Maxie uses real customer data to design bundles that convert
• Why Different Drop and Krumbled Foods turn intent signals into instant upsells
• What LVLY and The Body Shop taught us about managing choice without killing conversion
• How Domino’s, Kakadu Plum Co., and Lust Minerals use storytelling to drive perceived value
• Why the most effective bundles focus on effort saved - not dollars off

Bon Maxie’s Main Episode
Different Drop’s Episode
Krumbled Foods’ Episode
LVLY’s Episode
The Body Shop’s Episode
Domino’s Episode
Kakadu Plum Co’s Episode
Lust Minerals’ Episode

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