This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy!

Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer.

This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business.

But obviously, we need to understand who our target customer is in the first place.

That’s where buyer personas come in.

Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you.

Watch the video instead: https://www.youtube.com/watch?v=7juGEBU_uWQ

Get a FREE review of your website @ https://exposureninja.com/rpod/review/

Get the show notes @ https://exposureninja.com/podcast/242/

Download our eBook @ https://exposureninja.com/your-google-book/

You May Also Enjoy…

• Most Branding Doesn’t Work. Try This Instead.
  https://exposureninja.com/podcast/249/
• How Brand Positioning Will 10x Your Leads and Sales
  https://exposureninja.com/podcast/283/
• How to Write Copy That Forces People to Buy
  https://exposureninja.com/podcast/120/