Alloy Personal Training Business

How to Determine Your Client Capacity


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Last week, we talked about Dunbar's number and why it's critical to the success of your fitness business, especially when determining the ideal number of members in a gym.

Today, we build on this by discussing the approach we use to determine the ideal client capacity in a personal training fitness model.

We also speak of the percentage of capacity that is actually attainable in a gym. Most gym owners will often paint a rosy picture of being always full, but this is not the reality. In our model here, we usually hit 80% scheduling efficiency, which is a good metric. 

Tune in to hear of the simple formula we use to determine client capacity in the Alloy personal training model and how the revenues work out. 

Key Takeaways

- How we work on capacity (02:53)

- How to store your gym equipment to facilitate different workouts (03:37)

- Small group personal training model capacity formula (05:06)

- Why selling unlimited sessions is not a good idea (08:45)

- How to track the efficiency of your scheduling (09:52)

- Modeling revenue for your ideal capacity (11:05)

Additional Resources:

  • https://alloypersonaltraining.com/
  • Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/

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Alloy Personal Training BusinessBy Rick Mayo

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