"When it comes to social media, embrace a micromedia mindset. That means sharing entertaining, informative content that provides value. Think of yourself as the editor of your newspaper. Newspapers include various content: current events, interviews, information and research, op-eds, and more. Some of these are news-driven — like current events and information and research. Some are relationship-driven — like interviews. And some are self-driven — like op-eds.

Jump into social media by sharing content in thirds. Aim for 1/3 news, 1/3 relationships, and 1/3 you. Don’t start building your personal brand with too much focus on you. If you fill your feeds with op-eds, that will be hard for you to sustain, and it will ultimately turn audiences away.

An important outcome of creating a personal brand is that it’s yours. It will go wherever you go. If you’re building a new practice, applying for a new job, jumping into the industry from medical school, or establishing your legacy, your personal brand is the path to take."

Paige Velasquez Budde is CEO, Zilker Media and can be reached on Twitter @PaigeVelasquez.

She shares her story and discusses her KevinMD article, "How to develop a mission-driven personal brand." (https://www.kevinmd.com/blog/2020/09/how-to-develop-a-mission-driven-personal-brand.html)