Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral.

Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space.

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