On today's episode I discuss the rising fear of challenging economic times for small businesses, creative entrepreneurs and startup founders. As we learnt throughout the pandemic, there will be many unpredictable circumstances outside of our control that will inevitable challenge us as business owners and freelancers. Whilst we can not always predict or control outside events we can find hope that they are a natural part of life, business and growth and happening around the globe.

As a business owner you should be taking time out of your business to consider how you are setting yourself up to handle the changing tides that ebb and flow so as to withstand the challenges and come out the other side stronger.

During difficult times, many businesses owners will become fearful and begin to act from a place of lack, scarcity and comparison. This outlook can stifle business growth and cloud your ability to see opproetunies, new ways of doing business and growth.

In this episode I share tips on how to get yourself out of fear and lack and refocus your energy on preparing your business through diversifying your reach, value and offerings.

I also mentioned this letter from Nick Cave to the MTV music awards which showcases to me an artist that is staying true to why is started.

Also some past episodes worth revising to help you work on your business and make a solid plan:

• Power of brand values

• How to create high converting copy

• Target Market

• A step-by-step to creating the ultimate collaboration with Jess Rufus

• Money Mindset: Charging what you're worth

• Good old fashion customer service

Check out the Pricing and Number Review chapter in our First Aid Kit

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