Joe Hughes was a panelist at RoofCON 2020. He brings years of experience in online marketing, lead generation, and branding. He has worked with over 100 roofing companies to improve their brands. 

Talking Points:

• What are the problems that arise when a roofing company is focused 100% on sales and ignores marketing?
• What is a brand?
• What are the benefits of a brand? 
  • Attract more ideal projects and clients
  • Attract team members
  • Opportunities to become a part of your community
  • Can you give an example of a company who has knocked it out of the park with their branding?
• What are the steps to build a brand on social media?
  • Get clear on what you want
    • Types of projects and clients
    • The company you want to build
    • Culture and team you want to design
  • Publish content consistently that:
    • Introduces your company to your market
    • Provides your market with knowledge and value
    • Makes it easy for the right people to take action when they’re ready
• 3 social media campaigns every roofing should be running:
  • Brand awareness video
  • Retargeting
  • Recruiting
• How can people get in touch with you and Contractor Dynamics?
  • GetRoofsNow.com