Being overly restrictive of what ‘counts’ as a podcast could lead to the medium going the way of the blog. Tom Webster’s keynote presentation from Evolutions by Podcast Movement breaks down how we can embigify the industry. <ul><li>Written by Tom Webster</li><li>Edited by Gavin Gaddis</li><li>Audio edited by Gavin Gaddis</li><li>Hosted by Spreaker</li></ul> Sounds Profitable: Narrated Articles is a production of Sounds Profitable<a href="https://ttps//soundsprofitable.com/article/embiggen-podcasting/" target="_blank" rel="noreferrer noopener">. For more information, visit soundsprofitable.com.</a>

Being overly restrictive of what ‘counts’ as a podcast could lead to the medium going the way of the blog. Tom Webster’s keynote presentation from Evolutions by Podcast Movement breaks down how we can embigify the industry.Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Being overly restrictive of what ‘counts’ as a podcast could lead to the medium going the way of the blog. Tom Webster’s keynote presentation from Evolutions by Podcast Movement breaks down how we can embigify the industry. <ul><li>Written by Tom Webster</li><li>Edited by Gavin Gaddis</li><li>Audio edited by Gavin Gaddis</li><li>Hosted by Spreaker</li></ul> Sounds Profitable: Narrated Articles is a production of Sounds Profitable<a href="https://ttps//soundsprofitable.com/article/embiggen-podcasting/" rel="noopener noreferrer">. For more information, visit soundsprofitable.com.</a>

How to Embiggen Podcasting

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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