Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/230

How can you set measurable goals that align with your podcasting objectives? In this episode, Megan Dougherty explains how to define success beyond downloads and explores the different types of goals that podcasts can help achieve, such as thought leadership, relationship building, and audience engagement. Megan also shares specific, measurable metrics associated with each goal type to help you track your progress. Get ready to learn how to accurately evaluate your podcast’s success!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/230



How to Evaluate Your Podcast's Success | Megan Dougherty

Podcasting Made Simple is the premier podcast about podcasting! We’re here to help podcast guests and podcast hosts reach more listeners and grow their income so they can change more lives! Join Alex Sanfilippo and other podcasting industry experts as they share how you can level up on either side of the mic! (Show notes and resources: https://PodMatch.com/episodes)

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Send Us a Text Message Gaining exposure for your brand and business can be overwhelming in today's noisy world. Thankfully, there is one medium that develops "know, like, and trust" faster than any other. In this episode, Chris Williams explains how to leverage podcast guesting to grow your business and position yourself as an industry expert. Get ready to revolutionize your podcasting game and take your business to the next level with these game-changing strategies!

 MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/283 
Chapters

00:00 The Importance of Strategy in Podcasting
01:29 Positioning Yourself Well During Podcast Guest Appearances
04:21 The Power of Post-Interview Follow-Up
05:16 Staying Organized and Nurturing Relationships
08:30 Identifying Opportunities for Joint Ventures and Partnerships

 TakeawaysPodcasting does not automatically lead to money, clients, or opportunities. A clear strategy is necessary to achieve desired outcomes.Position yourself well during podcast guest appearances by prioritizing the host and encouraging the audience to engage with them.Create a memorable experience by delivering aha moments that resonate with the audience and demonstrate your expertise.Follow up with the host after the interview, sending a relevant and co-branded gift to strengthen the relationship.Stay organized and nurture relationships over time using a CRM to manage and track connections.Identify opportunities for joint ventures and partnerships by finding complementary products or services in your network.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/283

Podcast Guesting for Business Growth | Chris Williams

Send Us a Text Message Are you a podcaster struggling with impostor syndrome? You're not alone. Over 70% of high achievers experience it, and it can lead to blame, regret, and disappointment. Thankfully, there are simple coping mechanisms to help you overcome these feelings! In this episode, Tara Halliday explains the surprising root cause of impostor syndrome and how to get free from it. Get ready to begin developing unconditional self-worth to start breaking the vicious cycle!

 MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/282 
 Chapters

00:00 The Experience of Imposter Syndrome in Podcasting
03:54 Recognizing and Managing Imposter Syndrome Symptoms
07:37 The Root Cause of Imposter Syndrome
09:02 Overcoming Imposter Syndrome: Changing Beliefs and Developing Unconditional Worth

TakeawaysImposter syndrome is a common experience for podcasters, causing feelings of self-doubt and inadequacy.Imposter syndrome is not low self-esteem or a medical condition, but rather a normal functioning that can be managed.There are three types of imposter syndrome symptoms: imposter syndrome thinking, physiological stress, and imposter syndrome behaviors.The root cause of imposter syndrome is a belief that your worth as a human being depends on your performance.To overcome imposter syndrome, it is necessary to change this belief and develop unconditional worth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/282

Overcoming Impostor Syndrome in Podcasting | Tara Halliday

Send Us a Text Message Are you struggling to convert your podcast listeners into paying customers? Conventional wisdom says it's challenging. But it doesn't have to be! In this episode, Liz Wilcox explains how she turned podcast listeners into email subscribers and then converted 100% of them into sales! Get ready to learn the 3 email secrets that you can apply to your own podcast strategy to skyrocket your sales!

 MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281 
Chapters

00:00 Introduction and Personal Experience
02:23 The Email Staircase
03:19 The Power of Owning Your Email List
04:18 High ROI and Real Connections with Email Marketing
05:15 Gaining Followers and Nurturing Them as Friends
09:04 Converting Friends into Customers: The Importance of Selling and Knowing Your Subscribers
12:26 Summary and Conclusion

TakeawaysEmail marketing allows you to own your audience and have a high return on investment.The 'email staircase' involves turning followers into friends and then into customers.To gain followers, you need to get visible and actively promote your content.To turn followers into friends, show your investment in their journey, be relatable, and stay top of mind.To convert friends into customers, you need to sell and stop guessing by getting to know your subscribers.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281

Turning Listeners into Customers Using Email Marketing | Liz Wilcox

Send Us a Text Message Do you find it challenging to get testimonials for your brand or business? Look no further than your own podcast! In this episode, Ben Albert reveals a game-changing strategy that will transform your podcast into a social proof gold mine. Get ready to earn endorsements and leverage social proof to elevate your podcast's credibility and your brand/business's reputation, gaining more listeners and customers!

 MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/280 
 Chapters 00:00 Digging the Well Before You're Thirsty
02:20 Building Social Proof
03:48 Creating a Conversation-Based Show
04:48 The Plus-Minus-Equal Framework
05:45 Relationships Equal Recommendations
06:41 Asking for Nominations and Reviews
09:01 Utilizing Google Reviews
10:25 Being Unforgettable
11:22 Making the Ask at the Right Time 
TakeawaysDig the well before you're thirsty by consistently looking for opportunities and resources.Podcasts can be turned into a social proof goldmine by building relationships and creating impactful content.Social proof, such as testimonials and peer recommendations, is a powerful tool for attracting customers.Interview-based podcasts provide a platform for building relationships and establishing social proof.The plus-minus-equal framework can help in identifying and connecting with mentors, prospects, and peers.Building relationships through podcasts can lead to recommendations, referrals, and collaborations.Asking for nominations and reviews from guests can enhance social proof and attract more business.Utilizing Google reviews can improve online visibility and credibility.Making the ask for testimonials and reviews at an emotional high point can increase the likelihood of receiving positive responses.MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/280

Increase Social Proof Using Podcast Testimonials | Ben Albert

Send Us a Text Message Let's face it, many people are podcast guests these days. However, very few stand out as "the best guest" among listeners and podcast hosts. Thankfully, there is a way to ensure that you reach that status! In this episode, Billie D Jauss shares 5 essential steps that only the best podcast guests know to follow. Get ready to quickly become a highly sought-after podcast guest who yields results and secures repeat invitations from hosts!

 MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/279 
Chapters

00:00 Researching the Podcast
00:28 Understanding the Podcast's Audience
01:23 Listening to Episodes and Understanding the Flow
02:20 Tailoring Your Message to the Audience
02:50 Serving the Host and Their Audience
03:19 Following the Podcast's Guidelines
03:47 Answering Questions Succinctly
05:00 Respecting the Podcast's Timeline
05:26 Following the Podcast's Guidelines
06:24 Answering Questions Succinctly
07:48 Presenting Offers at the Appropriate Time
08:17 Respecting the Podcast's Timeline
09:14 Offering a Gift to the Audience
10:13 Recap of the Five Key Ways to Provide the Best Content
10:42 Sending a Thank You and Sharing the Episode

TakeawaysResearch the podcast and understand its audience before appearing as a guest.Tailor your message to the specific audience and serve the host and their audience.Follow the podcast's guidelines and answer questions succinctly.Respect the podcast's timeline and present offers at the appropriate time.Send a thank you and share the episode to enhance your guest experience.MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/279

How to Evaluate Your Podcast's Success | Megan Dougherty

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