#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach and building a diversified client base. We delve into proactive networking strategies and the potential of targeting niche markets in high-end residential and commercial projects.

We dive into:

→ Strategies to help overcome the reluctance to call strangers

→ Setting a regular time for outreach activities

→ Why you need to choose a specific market focus for the next six months

→ Preferences between high-end residential and commercial projects 

→ The power of emotional elements in marketing messaging 

→ The role of contractors in outreach and business development strategies 

→ How to leverage existing networks

→ The benefits of targeting the Latin American community for high-end residential projects

(03:20) How a reliable revenue source supports the firm’s growth success.

(07:48) Why Latin American architects attract local family clientele.

(10:31) Find market traction first, then focus and scale.

(15:19) Focus marketing efforts on one service area.

(23:44) Quality versus quantity leads.

(27:19) Identify your market and the power of networking and cold outreach.

(29:00) Why building relationships with contractors is mutually beneficial.

(31:44) Collaborating on smaller projects with high-end firms.

(36:42) The goal is 5-10 projects annually for growth.

(38:52) Why your outreach needs to be consistent.

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