What is it that your product actually delivers to your customer?

I'm not talking about the thing itself. I'm talking about the long-term life transformation? How does their life get better because of your vegetable box or grass-fed beef?...

What is the product's promise?

If you want to sell more of your products, you MUST know how to answer this question. In this episode, I talk about how to find this information, why it's so powerful, and how to talk about it in more your marketing.