Jon Acuff is the New York Times Bestselling author of five books including Do Over: Make today the first day of your new career,and his newest book, Finish: Give Yourself the Gift of Done.

For 20 years he’s helped some of the biggest brands in the world tell their story, including The Home Depot, Bose, Staples, and the Dave Ramsey Team. Most recently he’s spoken to hundreds of thousands of people at conferences, colleges, companies and churches. Featured regularly on national media, Jon has been seen on CNN, Fox News, Good Day LA and several other key outlets.

In addition, Jon is also a big proponent of social media with blogs that have been read by 4 million people and more than 290,000 twitter followers. In 2010 he used his influence with his tribe to build two kindergartens in Vietnam. Jon lives with his wife Jenny and two daughters in Franklin, TN.

Show Highlights:

Which lessons about goals work and which are causing damage? @JonAcuff“Shoot for the moon so you’ll land with the stars” doesn’t actually work. @JonAcuffMost people judge goals on a pass/fail scale. @JonAcuffYou can have a big goal, but you should have steps along the way. @JonAcuffMost goal advice is given as if you are a robot without emotions. @JonAcuffAs a leader, if you consistently set the wrong goal you create a culture of distrust. @JonAcuffThe breakroom tells the truth, the boardroom doesn’t. @JonAcuffWe live in a world with limitless distractions and bottomless opportunities. @JonAcuffMost people tell their goals to their friends the wrong way. @JonAcuffWhen you have a goal, you can choose shame or strategy. @JonAcuffOften, we want complicated solutions, in part, because we don’t have to do them. @JonAcuff

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!