How to Gauge a Successful Offer Campaign

Jack Butala: How to Gauge a Successful Offer Campaign. Leave us your feedback for this podcast on iTunes and get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening.

Jack Butala:                            Jack Butala with Jill DeWit.

Jill DeWit:                               Hello.

Jack Butala:                            Welcome to our show this Monday. In this episode, Jill and I talk about how to gauge a successful offer campaign. There's a bunch of ways. Before we get into it, let's take a question posted by one of our members on the LandAcademy.com online community. It's free as always.

Jill DeWit:                               Okay. Cool. I love that. We have our staff, they put little notes in here too, about the people who ask these questions. This person, she is newer to our group and what I really like, is she's very vocal.

Jack Butala:                            I love that.

Jill DeWit:                               She's very vocal in SuccessPlant, our online community. She's very vocal on our weekly member calls and I can already tell Katrina's going to be great because she's not afraid to ask questions.

Jack Butala:                            I love it.

Jill DeWit:                               She's like, "Okay. I'm a third of the way through all the education. I have a question about these three things." I'm like, "God, this is so good." She's got good questions and more importantly, not afraid to share them or ask them. Thank you, Katrina. We are really glad that you're here.

Jack Butala:                            Hey, there is such thing as a stupid question.

Jill DeWit:                               Yeah. There is such thing as a stupid question. Good point.

Jack Butala:                            I haven't seen a stupid question out of this group, I mean, probably been in a year.

Jill DeWit:                               Mm-hmm (affirmative).

Jack Butala:                            Even the people who are not members. The stuff that they're coming up with, is really, I learn.

Jill DeWit:                               I think there's two things going on.

Jack Butala:                            I swear I learn more than the new people.

Jill DeWit:                               I think one is, our group is smart and they know to do some homework a little bit before asking some questions, which I appreciate.

Jack Butala:                            Me too.

Jill DeWit:                               It's almost like saying, you're standing somewhere, "Where's the exit?" Oh, and you turn around and it's behind you. Well, let's take a moment. First turn around and then ask.

Jack Butala:                            Do you know what I've noticed, because I do, all Wednesday I do consulting calls and calls for our members and what I've noticed with one thing is that the predominant underlying theme with the people that pull the trigger on joining this group, is they're just fed up. They're fed up with something else.

Jill DeWit:                               That's funny.

Jack Butala:                            They're fed up with running their own company.

Jill DeWit:                               Always avoiding relationships.

Jack Butala:                            Oh, yeah. Oh, yeah. Anything. Maybe it's all of it.

Jill DeWit:                               Kids.

Jack Butala:                            Right. Being fed up is a good motivator. It is for me.

Jill DeWit:                               Shucks. Since we're talking about that, it just made me think of the movie that we saw the other day.

Jack Butala:                            Yeah.

Jill DeWit:                               The times that he snapped, he got stuff done. I'm talking about the movie The Founder ...

Jack Butala:                            Ray Kroc.