In this must-listen episode of The Estate Agent Consultancy Podcast, we sit down with James Cocker, a specialist in social media marketing for estate agents, to uncover the strategies that are transforming how agents generate leads in today’s market.

Key Topics Covered:

• Why estate agents must embrace social media to stay competitive
• The biggest mistakes agents make with lead generation online
• How to attract high-quality local homeowners through smart content
• Leveraging trending property reels to boost visibility and engagement
• Organic vs. paid content—where to focus your energy and budget
• Building loyal local audiences that convert into instructions
• Facebook and Instagram ad strategies for valuation requests
• How to use retargeting without blowing your budget
• Creating urgency and buyer competition using social media
• The future of estate agency marketing—AI, automation, and beyond

James breaks down practical, no-nonsense tips for becoming the most seen agent in your patch and explains how agents can create their own predictable lead generation machine—no portals required.

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