On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels. 

We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion. 

We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed.

On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels. We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion. We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed.

How to get a customer to choose you (and bagels)”

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. 

"This is, without a doubt, the best podcast for people trying to build startups out there." 

"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" 

"Must listen for first-time entrepreneurs - excellent storyteller."

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Entrepreneurship

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A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

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How to get a customer to choose you (and bagels)”

How to get a customer to choose you (and bagels)”

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