When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting.

The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time. 

To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel.

Ready to smash your competitor’s PPC out of the park?

Timestamps

00:00 — Intro

01:34 — The Buyer Journey

04:21 — Competitor Research

07:33 — Ad Placement

09:57 — Ad Creative

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