#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way.

Dave and Kira discuss:

• How to align marketing and sales through co-creation to ensure your sales team uses the content you create
• The value of a strong messaging framework and how it drives consistency in B2B marketing
• Why you need to time your product launches and ensure that marketing resonates with both your team and the market at the right moment

Timestamps

• (00:00) - - Intro to Kira

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