Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Jenna Harding, host of the Shiny New Clients podcast, about paid and organic marketing. Jyll and Jenna get into a candid conversation about why they love Google Ads and why it's a valuable tool for reaching new customers. They discuss the advantages of using different types of ads, like Gmail Ads, and how YouTube Promote can help expand your reach and attract new subscribers. This episode is packed with great insights for both new and experienced business owners who are looking for ways to improve their marketing strategies.

In episode 85, Jyll and Jenna discuss:

• How to use Google Ads beyond just search campaigns
• The benefits of using Gmail ads for email marketers
• Why boosting YouTube videos with "YouTube Promote" can be a great way to grow your channel
• How small businesses can benefit from the same strategies that the big guys use
• Jenna's top tips for starting with organic social media to grow your business.

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
 
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode85

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about YouTube and Gmail, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode85

Resources mentioned in this episode

• Jyll's FREE Gmail Ads course https://youtu.be/z6hF9AlfXBM
• Shiny New Clients episode "Google Ads for Beginners" https://www.youtube.com/watch?v=uFGevX0g3Uo&list=PLZJQefs20Ayl0R25oQnm264C7cnXaO0t9&index=88&t=10s
• Inside Google Ads Episode 78 - Promote Your YouTube Video https://jyll.ca/insidegoogleads/78?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
• Strategic Stories 5-Day Challenge https://magicmarketingmachine.podia.com/strategic-stories

Read more about this topic on Jyll's Google Ads Blog

• YouTube In-Feed Ads: A Complete Guide for Beginners https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
• All About Demand Gen Campaigns in Google Ads https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
• Is Demand Gen Good for Leads? How 3 Businesses Found Success https://learn.jyll.ca/blog/is-demand-gen-good-for-leads-how-3-businesses-found-success?utm_source=podcast&utm_medium=referral&utm_campaign=episode85

Follow Jyll on social media
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