The Profitable Accountant Podcast

How To Get Started With Video With Francesca Tricarico


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Are you struggling to get new enquiries? Have your referrals dried up?

Are your blogs not gaining traction? All these are issues most business owners are currently facing as networking events are not happening due to the pandemic. 

Luckily, there is another way that you can adopt to generate more business for your firm. 

In this episode Francesca talked about her journey since she started her firm less than a year ago. And how she started using video and social media to document her journey and position herself as a trusted advisor.

When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[01:47] Introduction to the topic, Fancesca's journey of starting her own firm.
 
[04:25] How Francesca gained her first clients when she opened up her firm.

[06:00] How Francesca's journey with video started.

[11:46] Has doing videos and being active on social media generated Francesca new business enquiries?

[17:00] The opportunities that have come her way due to having a strong social media presence

[18:40] How social media presence and videos have helped Francesca become a trusted advisor within the accounting industry. 

[20:28] How to plan social media content 

[23:36] Francesca's advice to accountants on getting started with video

 

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"This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review.

Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022

In this session, Francesca talks about her journey when she started her firm less than a year ago and how she grew it incredibly by documenting her journey and consistently posting video content on social media. 

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu 

Click here to download 🤜 https://go.rezahooda.com/9stepframework

If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

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The Profitable Accountant PodcastBy Reza Hooda


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