Listen in as Michael discussed:

• From high school teacher to Broadway producer. 
• Getting someone comfortable in something uncomfortable. 
• His favorite lifeguard question. 
• How to connect without being awkward. 
• What makes someone referable? 

Michael also shares what AIM and LESS mean. 

TIP OF THE WEEK

Michael: Leverage the indirect ask. Instead of directly asking for something, approach your request by seeking ideas or feedback. This method encourages creativity and often leads to unexpected opportunities, like valuable connections or resources. Try it the next time you need help with a challenge!

Mark: Measure your brand's referability. Visit myreferabilityrater.com to get an actionable score on how referable your brand is. This tool will help you assess areas like accessibility, which are key to growing your business through word-of-mouth marketing.

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Did you like this episode? If so, listen to another AOPI episode to learn more about how to grow your business. 

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