Social Media Decoded

How to Grow a Podcast Audience from Scratch: The 2025 Playbook

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Want to build a loyal podcast audience in 2025—starting from zero? In this episode, Michelle Thames breaks down her proven podcast growth playbook, covering exactly how to get your first 1,000 downloads, the biggest mistakes most podcasters make, and easy visibility hacks that work for anyone, no matter your experience or following. If you want to get found, get shared, and turn your show into a thriving community, this episode is for you.

Key Topics Covered:
  • The reality of podcasting in 2025 (and why “just posting” isn’t enough)
  • The one-sentence promise every podcast needs
  • How to create bingeable, searchable episodes listeners can’t resist
  • Why consistent publishing matters (and how to batch like a pro)
  • The power of shareable episodes, shoutouts, and community-building
  • How to tap into other people’s audiences to accelerate growth
  • Repurposing your podcast for Reels, Shorts, and LinkedIn
  • Visibility hacks for all ages and backgrounds—no fame required!
  • Real examples from Michelle’s own clients and listeners
  • Simple steps to avoid “podfade” and build momentum
    • Action Steps:
    • Define your show’s promise and who it’s for
    • Brainstorm 3 “pillar episodes” and give them SEO-friendly titles
    • Repurpose each episode into 2–3 social posts this week
    • Pitch yourself to another podcast (or ask a friend for a swap)

    • Screenshot this episode, share on IG or Threads, and tag @socialmediadecodedpod

      Links & Resources:

      • Book your Power Hour (Podcast Strategy) HERE

      • Podcast Launch Kit

        • Stay inspired and get daily visibility tips—follow Michelle everywhere:
          • Instagram: @michellelthames
          • Threads: @michellelthames
          • LinkedIn: Michelle L Thames
          • YouTube: Michelle L Thames
          • Podcast: Social Media Decoded
          • Book a Power Hour Strategy Session HERE
          • Free 7 Day Authority Shift: Private Audio Experience
          • Story Strategy Guide (Free Download): HERE
          • Shop the Visible & Booked Merch Collection: HERE
          • Follow Michelle on Instagram: @michellelthames
            • Share This Episode!

            Screenshot this episode and tag @michellelthames with your biggest takeaway.
            Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

          • Share This Episode!

            Screenshot this episode and tag @michellelthames with your biggest takeaway.
            Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram: @michellelthames

            Podcast growth 2025, how to start a podcast, grow your podcast audience, Michelle Thames, Social Media Decoded podcast, podcast strategy for beginners, podcast marketing, how to get podcast listeners, audio content tips

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            Social Media DecodedBy Michelle Thames
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