On this week’s episode, I sit down with Brian Furness, creator of the Diesel & Iron YouTube channel and owner of a successful excavation business. Brian grew his YouTube channel to over 50,000 subscribers while running his service-based excavation business. What started as simple videos shot on a smartphone has evolved into a platform for education, partnerships, and inspiring the next generation of trades people.

If you’ve ever considered using content creation to grow your business or wondered how to balance managing a company with building an online presence, this episode is filled with actionable insights and inspiration.

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💪Here’s what we cover in this episode:

✅Why starting simple with your content helps you gain traction faster.

✅ The strategies Brian used to grow his YouTube channel while running his business.

✅ How authenticity and engagement (even with criticism!) lead to online success.

✅ Turning your YouTube presence into real-world business opportunities. ✅Practical tips for marketing your services to a wider audience.

If you’re new to content creation or looking for ways to expand your business, this episode will leave you motivated to take action. Tune in for valuable insights and practical tips for content creators and those in the excavation industry.

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