Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas.

We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example. 

• Tacklebox
• Kunal Shah Delta 4
• Dig out of a Hole Idea to Startup Episode - The Four Characteristics of Great Startup Ideas

00:25 - Killing Bad Startup Ideas
02:00 - The Three Pillars of the Will Your Idea Fail Framework
02:45 - The Startup Idea - AI Messaging for Plumbers and Electricians
03:15 - Dig out of a Hole Markets link to episode
05:56 - Smooth Jazz
06:24 - Part 1 - How to Find and Evaluate the Real Risk
07:35 - Flipping your biggest risk to your biggest strength
11:00 - Decisions aren’t made in a bubble
13:45 - Part 2 - Predicting the Organic Growth Potential
14:00 - Kunal Shah Delta 4 Scale
17:41 - Part 3 - Predicting whether you’ll actually be able to get first customers to convert
18:49 Managed by Q