Believe it or not all products sold solve some type of problem although it may not be quite clear what the problem is.  Granted some problems are very small and others are very big.  Nonetheless, understanding what problems your products solve and the solutions it brings to the table allows you to market to your customers better.  

Knowing the problems and solutions helps position your products better to customers, convince them YOUR product is best for them, and reassure them they're making the right decision.  

In return, you'll make more sales and have happier customers.  

In today's episode, I talk about how to identify what problems your products solve and give you my 3 step problem solving process.

As I mentioned in this episode, I want to give you my free customer avatar guide.  A simple questionnaire checklist to help you better identify your avatar which will help you bring a product to market that solves their problems in the future and better understand how your current products do that as well.

https://www.handmadeandbeyond.com/avatar