How to Implement Infill Lot Offer Campaigns (CFFL 492)

Transcript:

Jack:                      Jack Butala with Jill DeWit.

Jill:                          Good day.

Jack:                      Welcome to our show today. In this episode, Jill and I talk about how to implement infill lot offer campaigns. This is, if you can't tell-

Jill:                          It's really specific, I like it.

Jack:                      One of my topics, not Jill's. Before we get into it though, let's take a question posted by one of our members on landinvestors.com online community, it's free.

Jill:                          What's that supposed to mean? I wouldn't come up with something like this on my own?

Jack:                      If it sounds like we're going to talk about something Tony Robinson talked about, I didn't come up with it.

Jill:                          If it sounds like really-

Jack:                      If it sounds like something Bill Gates would talk about, I probably came up with it.

Jill:                          Okay. Fine. All right. Before we get into the HTML discussion about ... Just kidding. Okay. All right. Daniel asked, "I have tried to get a hold of the index maps from a few counties and have come up empty handed. Can anyone shed some more light on who is the best person at the County office to talk to in order to obtain these maps, or any additional information that may be helpful? Thanks."

Jack:                      Excellent question Daniel. In fact it's topical, it's perfect to the topic today. So a lot of ... New people in counties don't understand, very frequently, what an index map is. And what an index map is, quite simply, is this. If you picture a map of a county there are certain areas ... When it got all subdivided, there are certain areas where the APN that starts with, let's say, 100 might be in the north east corner. The APN that starts with 200 might be in the south east corner. And it gets mapped out, it's a map that literally indexes the APN scheme based on the numbers. So, depending on where you are in the country, they don't call it an index map, they call it an APN map or a bunch of other stuff. Out west here they do call it index maps, which is why ... That's what we call it.

But, let's say that you've talked to 19 people at the county and no one has any idea what you're talking about, here's what you do. This is really the show. This is the show.

Jill:                          It's actually funny 'cause it's like ... You know what ... I gotta pause and interject here 'cause, you think you're ... I mean, let's be honest, they're real people. They may not have been there for a long time, they may be filling in for somebody, they may be brand new. They may just have not-

Jack:                      They may be dizzy eating cake.

Jill:                          They may just be in their own little world and all they do is stamp things 'cause that's all they do, and pass them to the next person. So, it's funny, you call the County and you think you're getting a wealth of information, like a formally trained librarian-

Jack:                      Like a library, yeah.

Jill:                          Exactly. It's not like the librarian. Sometimes you will find yourself educating the County person who answers the phone.

Jack:                      You're interrupting them.

Jill:                          Like this.

Jack:                      You're interrupting their cake eating experience.

Jill:                          Jack, would you stop that. It's not nice. 'Cause of one person. But, no it's not just one, but anyway. So, Jack.

Jack:                      So, what do you do when no one knows what an index map is at the place where you're paying your taxes to pay their salary.

Jill:                          Oh my gosh, here we go again. Boy.

Jack:                      If you don't know what Redfin is,