In this episode, Matt and Rick discuss how to drive more revenue in your personal training business through ancillary sales and retention strategies.

In a personal training model, your customers essentially pay you to hold them accountable as they work towards their goals. With this in mind, there are some solution-based sales that you should be selling to them in addition to the training sessions.

Anything that helps them in their fitness journey and speaks to their goals is a good source of additional revenue.

In addition, retention strategies such as reward programs, milestone programs, increased personal touchpoints tend to make clients stick longer, which increases their lifetime value.

Listen in to this episode as Rick and Matt explore the different ways you can increase revenue in your personal training business.

Key Takeaways:

- New Alloy Franchises opening up (01:24)

- How to ascend customers through your model (04:42)

- Getting clients from lower to higher-priced memberships (07:06)

- Solution-based sales (09:24)

- How rewards program helps drive more sales (15:03)

- Increasing personal touchpoints to drive more sales (18:30)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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