Are you working hard to create awesome social media content… but it’s STILL not landing with your audience? Are you tired of blaming the algorithm for your lack of engagement? If you said “YES” to either of those questions, this episode is definitely for you – if you can handle a little tough love, that is.

I’m sharing the truth about comments, likes and saves (spoiler alert: they’re nice, but they’re not what REALLY matters) and discussing changes you can make to increase your visibility and reach on social media. You’ll get realistic tips for connecting with your audience in an authentic way, building a brand that people WANT to engage with, and creating can’t-miss content that draws your ideal clients in.

PS: If you need extra support, find me on Instagram @lynettemarieh and send me a DM that says “Instagram course” – I’ll point you in the right direction!

In this episode, I cover:

Why you’ll always have less engagement than you think you deserve [4:25]

Content creation today vs content creation in ~2015-2017 [6:00]

The reality that low engagement is normal for most people on social media [10:00]

Proof that low engagement doesn’t necessarily mean people aren’t consuming and enjoying your content or that they don’t want to work with you [11:50]

Remembering our *actual* goal when it comes to content creation (hint: it’s NOT likes, saves and comments!) [13:40]

The real reason we want to increase engagement with our content [14:45]

Why your problem with engagement may be the quality or the type of content you’re sharing… not the algorithm [15:45]

How Social Media With Impact can help you level up your Instagram content and boost engagement – and how to get your hands on this course [22:40]

Adding a call to action at the end of your posts [23:45]

Using Instagram Stories to engage with your audience [27:25]

What people are REALLY looking for online (and what’s going to repel them) [28:20]

How to increase exposure and views on Instagram Stories [30:30]

The No. 1 question you need to ask yourself when it comes to your social media content and its effectiveness [32:45]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/