Think you need a big social media following to land media features or get paid by brands? In this episode, Amy shares how even a small (or brand new) social media presence can help you grow your brand, land interviews, and get noticed by companies. Amy breaks down why it’s helpful to have just one solid platform, what to include in your bio, and how to make it super easy for reporters and brands to find and contact you. She also shares simple tips for turning media features into content that builds your credibility, and might even lead to new clients or paid partnerships. No need to do it all or be everywhere online. Just start small, be strategic, and let people know what you’re up to.

Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy


Episode highlights:
(0:00) Intro
(1:27) Why a large following is not required for brand or media work
(3:01) Identifying your target audience and platform
(5:04) Growing your social visibility and why it’s critical
(7:08) Showcasing media features to attract more opportunities
(10:00) Using tags and reposts to expand reach
(10:50) Turning articles into content across platforms
(12:31) Key tips for building a professional, searchable social profile
(14:02) Automating engagement and growing your email list
(15:06) It's not about follower count
(15:33) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

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