RevLabs by PriceLabs

How to Launch Short-Term Rental Listings Successfully

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Welcome to this episode of RevLabs by PriceLabs, where industry experts Sarah Franzen (Founder, RevZen), Fabio Castiblanco (Head of Revenue & Analytics, SoSuite), Sébastien Long (Founder & CEO, Lodgeur), and Monique DeLorenzo (Solutions Consultant, PriceLabs) join host Thibault Masson (Head of Product Market, PriceLabs) to explore the comprehensive phases of successfully launching new short-term rental listings.

This episode explores multi-unit and individual property launch strategies, providing invaluable insights for revenue and property managers. Key discussion points include:


Entering New Markets:

  • Conducting thorough market research and competitor analysis.
  • Leveraging hyper-local trends to gain a competitive edge.
  • Effective product positioning strategies.

    • Setting Up New Listings:

    • Refining your channel strategy for maximum visibility.
    • Utilizing PriceLabs' market research tools for optimal setup.

      • Pricing & Revenue Management:

      • Establishing a robust pricing strategy.
      • Making precise adjustments in PriceLabs to fine-tune revenue management.
      • Ensuring optimal pricing and occupancy rates.

        • Pre-Sell, Discounts & Reviews:

        • Implementing flywheel tactics to boost ratings and occupancy.
        • Balancing discounts across various channels like Airbnb and other OTAs.

          • Navigating Setbacks:

          • Troubleshooting low booking rates.
          • Providing actionable solutions for common challenges.


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