“Successful crisis management requires effective simultaneous communication and action”

In season 15 episode 6 we are joined by Melissa Agnes. She is a leading authority on crisis preparedness, reputation management, and brand protection. She is also the author of Crisis Ready:Building an Invincible Brand in an Uncertain World.

In the conversation we cover:

- What's the difference between a crisis and an issue

- How to lead effectively through crisis

- What to do if crisis strikes your organization or team

- Why you must focus on action and communication in crisis

- Why crisis management is really about people

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