Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

How to Make Better Podcast Ads (Big Podcast Insider Issue 186)


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David Hooper shares expert tips on indie podcast production, podcast advertising, crafting effective podcast titles, and leveraging AI tools for episode notes ...

Key Themes

  • Indie podcast production tips
  • Writing effective podcast titles
  • AI tools for episode notes
  • Strategies to cool down a hot podcast studio
  • Podcast advertising insights.
  • Live ad reads ... always
  • Personalized podcast coaching

Topics covered in this episode:​

  • The Importance of Relatability and Quality in Indie Podcast Production   - Why indie podcast listeners seek authentic and unfiltered hosts   - The significance of specialized information over general topics
  • Effective Podcast Titles and Subtitles   - The benefit of direct and clear titles over clever or pun-filled names   - A three-step process for crafting impactful podcast titles
  • Generating Visual Episode Notes   - Introducing tools that transform podcast audio into mind maps and other visual notes   - Benefits of using visual elements to engage and inform listeners
  • Impact of Heat on Podcast Recording Environments   - Challenges of recording in small, hot spaces   - Recommendations for quiet, bladeless fans to keep cool
  • Insights on Ad Skipping and Ad Placement Strategies   - Statistics on listener behavior regarding ad-skipping   - Strategies for maintaining listener interest in ads, including relevance and variety

Episode Timestamps

  • 00:00 Podcasting studio gets uncomfortably hot, even in winter
  • 04:07 Relatable hosts, specialized info, no neglect
  • 06:30 Maximize podcast impact, earn more revenue. Podcasting tips
  • 13:59 Vary ad lengths to maintain listeners' interest
  • 17:00 Personalized coaching for podcasters.

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 186 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

  • Big Podcast Extra - Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)
...more
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